Executing link-building strategies proves challenging since Google updates its algorithm several times a day. Back then, Google would have awarded top search engine results page (SERP) spots to pages with the most backlinks. Nowadays, backlinks can boost ranking if they come from well-performing sources, but low-quality links will hurt your site authority.
There are several ways to build unique domain backlinks. You can pitch to writers via Help A Reporter Out (HARO), republish old content, publish case studies, connect with journalists, and reach out to sites that have dead links. A high-quality link will allow your site to climb one SERP spot after around 10 weeks.
Are you struggling to find a good starting point for learning web design? Automatic Growth shares that the learning process might be easier than you think. Check out our quick guide on designing a business website!
5 White Hat SEO Strategies to Earn High-Quality Backlinks
1. Publish Case Studies
Instead of referencing third-party sources for statistics, strive to create your own reports. Case studies invite inbound backlinks because they function as credible resources. Writers, bloggers, and reporters are always on the lookout for pages with unique, reliable statistics.
If you lack the resources to publish case studies at the moment, reference scholarly articles and journals instead. Many writers do not link out to lengthy research papers because of their complexity. So, use this as an opportunity to stand as the middle-man. Condense data into short, easy-to-understand paragraphs.
Note: Always cite your sources. Falsely claiming third-party studies counts as plagiarism and will drastically hurt your credibility in the long run.
2. Network With Journalists
Connect with journalists on platforms like LinkedIn, introduce yourself as a recognized thought leader, then share ideas and press releases. Make sure to send relevant information. Also, pitches from authoritative figures like the founders, C-level executives, and managers often stand out.
3. Reach Out to Sites With Dead Links
Use a website auditor like Ahrefs to identify websites with broken links. Once you have your list, inform the respective authors that their articles have dead pages, then send a relevant, updated resource from your site to serve as a replacement.
4. Pitch to Reporters via HARO
Help A Reporter Out (HARO) connects writers with industry experts—in this case, you. Once you have an account, the platform will email you three batches of queries every day. All the questions posted come from real-life reporters who need industry experts to quote in their articles.
Sort through the dozens of queries, see which ones you are knowledgeable about, then pitch an idea. Note that reporters only quote relevant, authoritative sources. If your business or industry expertise has no relevance to the query posted, do not send your pitch. The reporter will only ignore you, otherwise.
5. Republish Old Content
Yes, you can utilize old articles for backlinks. Scroll through your site’s database, assess which ones have the most backlinks, then update them for relevancy. Bolster the fresh pieces with modern SEO tactics and fact-check the information. Afterward, reach out to the writers who previously linked to your old pages and share your new, updated link with them.
Note: Instead of editing your old articles, create new pieces of content. That way, your old, dated pieces will retain their backlinks and continue passing link juice to your site.
Link building is one of the most effective ways to achieve top SERP spots for ranking, highly competitive keywords. Case studies even suggest that 99.2% of top-performing web pages have multiple backlinks. Remember that Google sees backlinks as “votes.” Every time that an authoritative source links to one of your web pages, your site credibility increases.
If you find yourself struggling to earn even one backlink, consult with our link-building SEO specialists at Automatic Growth. Professionals can help you achieve results efficiently. The quicker your web pages earn high-quality backlinks, the longer they will stay at the top of SERP rankings.
Automatic Growth emphasizes that multiple factors affect the amount of organic traffic a web page generates. Check out our simple guide on the basics of on-page SEO!
