If you want to build more awareness of your products and services, editorial placements are one of the most affordable and effective options to have. That said, it’s a quick way to establish your expertise and reputation in your industry.
Before you start learning about editorial placement strategies, it’s time to understand what it is and what you have to learn about it.
An editorial placement is an advertisement space that you can purchase inside a magazine, newspaper, website, or other specialized publication. It is similar to any other advertisement space on publications, except the content of the placement is an actual article.
Through editorial placement, you can tap on the network of influential websites, and you can even convince other bloggers, writers, influencers, and readers to get to know you.
When you take time to create editorial placements, you can let readers know about what you can offer, boost your brand image, show your expertise, and generate positive associations about your company.
If you want to make the most of editorial placements, make sure you apply the best practices in planning, pitching, and promoting.
As with any other branding campaign, you must start with a plan. In planning, you have to sketch your ideas, outline the information you need, perform market and competitor analysis, and create a budget.
Remember that in the planning stage, you must determine your target market, which will help you decide how to position yourself and what content you need, and how to create it.
Next, you must pitch this plan to the right people.
For starters, you must take time to become familiar with the publication you want to pitch. To do this, you can learn about the most common sections relevant to your industry. Then, make a list of writers, bloggers, and editors you think may be interested.
After the advertising campaign has started, it’s time to track the metrics to see whether or not it is working. Using the post, you should track the number of impressions, likes, and shares that the post has gotten.
At this point, you also need to analyze how it performed compared to other marketing campaigns. Based on this data, you should decide if you need to change the course or rework your editorial placement strategy.
Creating an editorial placement is a solid marketing opportunity because it doesn't require a high budget, and it can give the impression of authority. If you partner with an industry leader, you can even go beyond their website — you can gain a presence in their print magazine or social media.
If you don't do it right, editorial placements can have disadvantages. For instance, some online publications run months in advance, so the lead time may not be aligned with your campaign target. You may also get in trouble with measuring metrics, particularly with local impact, as well as making the right impression.
Below are the frequently asked questions about editorial placements that may help you reach a decision:
Editorial placements are one of the most effective ways for building brand awareness if done right. With an effective placement, you can reach out to a high number of people, familiarizing them more with your brand.
The sites that will bring in the most results for you are the top-performing blogging sites in the industry where your business belongs.
Backlinks are defined as links from one website page to another. Editorial placements may be seen as a type of backlink, mainly placed in an editorial article on a website.
Editorial placements can be a powerful marketing tool if you implement them the right way. For the best results, you can work with experts to guide you along the way. If you want to improve your site rankings with backlinks, work with us at Automatic Growth.
