What are Editorial Placements?
Editorial placements are a great way to draw awareness to your products and services through other websites. Unlike the average advertisement, an editorial placement involves integrating your brand into an online article so that targeted readers learn more about what you have to offer.
A credible editorial placement can also build positive associations with your company, boosting your brand image and overall authority. Through our extensive media network, our team at Automatic Growth works with reputable journalists, bloggers, and influencers to introduce your brand to a wider audience.
The Benefits of Editorial Placements
Standing out from your competition involves differentiating your brand and creating a buzz on multiple platforms. Through a highly personalized strategy, we tailor your editorial placements based on your company’s target audience and end goal.
Increases online brand visibility
By working with a mixture of large companies with a wide readership and niche bloggers, we ensure that your products and services reach the most individuals possible. Alongside an increased number of brand mentions online, this practice also improves your SEO, making your website more attractive to search engines.
Influences buyers with expert advice
Through relevant and trendy topics in today’s society, articles that mention your brand can influence potential customers to invest in your product or service. Editorial placement means that bloggers, reporters, and editors can reach interested consumers and potentially boost conversions and sales on your behalf.
Positions your brand as an authority
By being seen in print, we can improve the reputation of your brand especially when it is positioned alongside well-established brands on the online scene. Getting people excited about your products and helping your brand stand out involves crafting articles that feature your company in a positive light.
Promotes positive associations with established platforms
As a tech-savvy audience, the public is already well aware of the major movers and players in the media industry. By being associated with these established brands, consumers are more likely to form positive connotations with your company and trust the quality of the goods and services you have to offer.
If you’re looking to grow the online presence of your brand through well-thought-out editorial placements, contact us today at Automatic Growth for information on how to get started with the process.
