Standing out in the online sphere is more difficult than ever, given many small businesses crowd the space. Growing your digital presence should be the main priority, given the number of opportunities present here. Guest posting is one of the tried and tested ways you can build your following in the long run.
To fully understand the concept of guest blogging, let us walk you through the basics, benefits, and ways to go about executing guest post strategies as leverage for your own business.
Guest posting is the practice of writing blogs or content for the website of another brand that belongs to your niche or industry. Creating content through guest posts can expand your readership and take your current platform to new heights. You can bring in a significant amount of traffic to your site, which will do wonders for your SEO strategy.
Inviting someone to write a guest post on your blog or contributing a guest blog on someone else’s site can widen your network, build your backlinks, grow relationships, and boost your influence and credibility.
Whether you are a site owner looking for guest post contributors or want to write guest blogs for another site, there are many benefits that stem from this.
There are several ways guest posts can increase your search engine ranking. First off, do-follow relevant links and lead back to your site will enhance your domain’s authority. The volume and relevance of your backlinks are a big factor in determining your SEO ranking. Backlinks from high-profile sites can strengthen your own website’s authority.
As a site owner, referral traffic registered on Google Analytics can massively improve your ranking. Google can assess the quality of this traffic and will likewise deem your site of high quality from this as well.
Guest blogs are a great opportunity to build and foster relationships with other creators from your niche. When you are just starting out, guest posts help get your name and brand out there. If you decide to pitch a post to a more established blog and have the opportunity come through, this can positively influence your own readership and lead users back to your own site.
In the long run, the more guest posts you have, the more you can build your credibility and influence as a writer or thought leader in your niche and field.
Building on the previous point, guest posts are a fantastic networking opportunity if you are willing to put yourself out there. Over time, this network may also increase their trust in your brand, and word will likewise get around. When your network learns to trust you and what you have to say, you can also see an increase in your following.
As you grow your network and your link profile, you may begin to welcome even more opportunities for guest posting on other sites.
If you are used to writing for your own site, you may get comfortable in your usual writing style and no longer will yourself to improve. When you regularly contribute guest blogs, you challenge yourself to produce quality content that can bring value to another site. Guest posts encourage you to stay on top of your writing game and prove why your piece is worth reading.
As a site owner, it may also be beneficial to invite new voices to write for your blog to offer your readers some fresh perspectives and opinions on certain topics.
The more you put yourself out there, the better your brand recognition may be. As an inbound marketing strategy, guest posts lead people back to your site and brand. When you spread yourself across different platforms, sites, and mediums, you can amplify your brand awareness and trust among new audiences.
In turn, this has a positive influence on your sales cycle as potential buyers may take an early interest in your brand. This may make them more willing to visit your site, view you as credible, and make a purchase at the end.
You can either pitch your own guest posts or welcome them to your site. Your guest posting options are equally beneficial for your own brand’s growth and success.
Many blogs have their own ‘write for us’ pages and guidelines, but it always helps to be more straightforward and personal when reaching out to owners of blogs within your niche. Aim for sites with high domain authority, and angle your pitches in such a way that they are sure to stand out.
When you reach out to a host site, try to make genuine connections so that you can maintain the relationship even after the post has been published.
Another option you have is to get guest posting services or welcome new writers to contribute to your site. Once you’re able to position yourself with high domain authority and significant readership, people in your niche may be interested in contributing as guest writers. You can display a ‘write for us’ page or reach out to writers whose work you want to post.
Offering new perspectives on your site can keep your audience interested and intrigued. Guest writers will share their posts on their own networks, which also directs more traffic to your site.
If you are new to the concept of guest posts, you may still have a few questions before you get started. So here are some frequently asked questions to help clear the air.
A guest post is a piece of content posted on another site’s blog. Brands partake in guest posting on sites that belong to their niche or industry in order to grow their networks, build their following, and improve their rankings on SERPs.
You can succeed in guest posting when you publish high-quality articles on sites with high domain authority. In doing so, you can bring in relevant traffic while signaling to Google that your site is of good quality and deserves a higher ranking.
When you are just starting out, contributing guest posts on reputable sites is a great way of directing traffic back to your site. As you become more established in your niche, you can consider hiring guest posting services to do the same for your blog. Both strategies are a win-win in terms of boosting your brand awareness and trust.
Guest posts can help expand your readership, improve your rankings, build networks, and establish yourself as a leader in your niche. However, this is just one of the many things you may have to tackle as a site owner looking to grow your brand.
A team of experts can walk you through the process, taking a significant weight off your back as you focus on the other aspects of your brand. Contact Automatic Growth today for more information on guest posting services!
