One of the most important aspects of SEO is the art of backlinking. Backlinks are basically links that lead to a source of information, sort of like a reference in a research paper.
When done right, backlinks are a surefire way to bolster your website’s authority. The authority of a website is important because this is one of the main factors that Google takes into account when ranking your site.
Backlink Quality
It can be tempting to increase your backlinks exponentially in order to appear more reputable, but the best SEO strategists know that this is a recipe for disaster.
This strategy may have worked in the early days of the internet, but Google’s search algorithms have since evolved to prioritize relevance above all else. Nowadays, websites stuffed with backlinks signal to Google that you’re trying to trick the algorithm instead of providing actual, relevant information. When this happens, your site could get penalized.
Backlink Research
With that, it would be good to use a discerning eye with any offers for backlinks or backlink hosting. After all, you wouldn’t want to associate yourself with websites that are known to abuse Google’s rules.
As a general rule, it is more effective to have one or two backlinks from reputable sites (that are also relevant to your niche) instead of ten backlinks that lead to random websites. Backlinking to relevant sites also increases the chances that users will actually click on your site and hopefully purchase your products and/or services.
Indeed, successful and sustainable SEO growth requires a well thought-out backlinking strategy. For more information on successful backlinking, contact us at Automatic Growth today.
