Link-building is the process of increasing the number of backlinks your site has—third-party references and citations. These backlinks could come from anyone, from small-time bloggers to big-time publications. Of course, however, inbound links from higher-ranking sites would bring more value to your web pages.
Still not convinced your website needs backlinks? Here are some of the reasons why a solid, well-architected site with multiple inbound links would perform better than one with few to zero backlinks.
1. Backlinks Pass Link Juice
Link juice refers to the value or credibility passed when web pages link out to each other. Hyperlinks with the most link juice are the ones who get referenced multiple times by other high-ranking sites and online publications.
2. Inbound Links Increase Google PageRank
Web pages with more inbound links generally rank higher on Google search engine results pages (SERPs). This rule especially applies to cases where two or more pages are trying to rank for the same topics and SEO keyword phrases.
Having major publications like The New York Times, The Guardian, and Vox reference your article is one of the best ways to organically boost brand authority. The goal is to earn readers’ trust by having bigger sites vouch for you.
Note: Most publications would reference reputable sites with existing backlinks. If you’re just starting with link-building, opt to pitch your content to same-niche sites and blogs first to build authority.
Final Thoughts
Would having more inbound links improve your website’s SEO performance? The answer: yes! Link-building is one of the simplest, most inexpensive ways to boost organic web traffic. You won’t even have to pay for ads or endorsements. What’s important here is creating high-quality, 100% original content that other sites would voluntarily want to reference or cite in their articles.
Of course, accumulating backlinks from publications and niche sites is simply one of the many ways to add link juice to your web pages. Strive to create a balanced, well-rounded SEO strategy that utilizes your link-building efforts. Start guest posting on other sites, improve site user experience with navigable inbound links, and build brand authority with editorial placements.
Are you having trouble getting started with link-building? AutomaticGrowth is a full-service link-building strategist that helps bloggers and SMBs improve organic web traffic through backlinks. Reach out to the AutomaticGrowth team now!