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How Link Building Can Boost Your SEO Campaign

Published: February 25, 2021
Last updated: May 29, 2023
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Link-building is the process of increasing the number of backlinks your site has—third-party references and citations. These backlinks could come from anyone, from small-time bloggers to big-time publications. Of course, however, inbound links from higher-ranking sites would bring more value to your web pages.

Still not convinced your website needs backlinks? Here are some of the reasons why a solid, well-architected site with multiple inbound links would perform better than one with few to zero backlinks.

1. Backlinks Pass Link Juice

Link juice refers to the value or credibility passed when web pages link out to each other. Hyperlinks with the most link juice are the ones who get referenced multiple times by other high-ranking sites and online publications.

2. Inbound Links Increase Google PageRank

Web pages with more inbound links generally rank higher on Google search engine results pages (SERPs). This rule especially applies to cases where two or more pages are trying to rank for the same topics and SEO keyword phrases.

3. Editorial Placements Build Brand Authority

Having major publications like The New York Times, The Guardian, and Vox reference your article is one of the best ways to organically boost brand authority. The goal is to earn readers’ trust by having bigger sites vouch for you.

Note: Most publications would reference reputable sites with existing backlinks. If you’re just starting with link-building, opt to pitch your content to same-niche sites and blogs first to build authority.

Final Thoughts

Would having more inbound links improve your website’s SEO performance? The answer: yes! Link-building is one of the simplest, most inexpensive ways to boost organic web traffic. You won’t even have to pay for ads or endorsements. What’s important here is creating high-quality, 100% original content that other sites would voluntarily want to reference or cite in their articles.

Of course, accumulating backlinks from publications and niche sites is simply one of the many ways to add link juice to your web pages. Strive to create a balanced, well-rounded SEO strategy that utilizes your link-building efforts. Start guest posting on other sites, improve site user experience with navigable inbound links, and build brand authority with editorial placements.

Are you having trouble getting started with link-building? AutomaticGrowth is a full-service link-building strategist that helps bloggers and SMBs improve organic web traffic through backlinks. Reach out to the AutomaticGrowth team now!

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

Testimonials

  • chris
    Chris Castillo
    CEO - Propel Digital Marketing
    "Automatic Growth is no doubt one of the best link building providers we've worked with. Turnaround was quick. The domains we got links from were high quality and passed all of our internal quality standards and metrics for both domain quality, as well as contextual relevance."
    Brian Hong
    Brian Hong
    CEO - Infintech Designs
    "I highly recommend Automatic Growth for anyone looking for a reliable and effective guest post outreach link building service. Their team secured high-quality guest post placements on relevant websites that had a significant positive impact on our search engine rankings and website traffic."
    Charles Henry
    Charles Henry
    Founder & Managing Director - C.H. Local Media, LLC
    "I recently used Automatic Growth's Link Building service and I have to say that I was thoroughly impressed. The team at Automatic Growth was professional, efficient, and easy to work with. What impressed me the most about Automatic Growth was the quality of the links they built for my website."
    Cory Hubbell
    Cory Hubbell
    Owner - Purge Marketing, Entity Clouds
    "The quality of service we have seen from Automatic Growths' unique link outreach and placement system is simply exceptional. We pride ourselves on making sure that we always are persistently focused on getting only the best exterior assets for our clients, members, and partners."
    Charles Labbate
    Chris Labbate
    Owner - SEOBANK
    "I recently used Automatic Growth for SEOBANK, and my digital marketing agency's link building needs, and I was super impressed with the quality of service. The ordering process was smooth, and we had our link orders back within a week and a half."
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