If you’re looking for backlink-building techniques, chances are you’re up-to-date with search engine optimization (SEO). SEO is the best way to get your webpage out there and on the front page of search results, and having high-quality backlinks is one of the many strategies to do so.
The thing with backlinks is, if you’re simply stuffing them into your content Google will know. This is why it's so important to make sure your page links actually lead to informative and educational content.
What you should keep in mind is that Google uses the acronym E-A-T to rank search results. E-A-T stands for; Expertise, Authority, and Trustworthiness. These will be the main factors that will decide your site’s rank. Along with other guidelines, these criteria will also apply to any and all links present on your page.
Tips for Build Quality Backlinks
Quality Content Creation
The easiest to understand yet the hardest to follow through with. By focusing your efforts on quality content creation, you are pushing your site to provide source materials for other pages and blogs.
This is because they will now start referencing your page instead of some household brand. In fact, this is how a lot of start-ups approach their site-building and is a viable option for both old and new websites.
Create Alternatives for Dead Links
One thing that is common online is the number of dead links on popular websites. Dead links are basically links that lead to pages that have been moved or otherwise shut down. What you’ll be doing is filling that gap left in their absence.
It would help if the site is linking to a page with content that you are familiar with. Otherwise, you could still fill that gap, albeit with a little more research and writing effort on your part. Scour the internet for pages related to yours.
By going through their content, you should be able to identify which links are gone. In fact, those dead pages might be linked to a few other pages. Find one, and you can offer your new page to anyone with that dead link.
Format Site Content Accordingly
Like with magazines and newspapers, the format of your webpage is going to be a big factor in site retention and interest. After all, would you expect site visitors to hang around or link to your site if they can’t even understand it?
Don’t worry though, finishing a bachelor’s degree in web design isn’t a requirement. What’s important here is that you understand what your audience’s preferences are and be able to provide that.
Claim Unlinked Brand Mentions
If your brand has been around for a while, odds are that a few other people have talked about you and/or your product. Don’t let those mentions go to waste. Do a little digging through the web and look for each of those mentions.
The reason this is important is that all those mentions are a form of free advertising. Make the most of those mentions by providing a link to your site, making it easier for readers to land on your page.
Utilize a White Hat Backlink Service
No for those with the capital, making use of an SEO company’s backlinking service is a safe bet. That’s because this way, you’re making use of the experience of professionals, people who’ve done the research and work themselves.
As a bonus, you can have that peace of mind in knowing that whatever backlinks are produced, all of them will be “legal” with Google. Remember, questionable linking techniques could actually bring your rank down, making things worse on your part.
Conclusion
At the end of the day, what’s important is understanding the worth of your site and what your goals are for your page. It might get tiring and frustrating at times but you can consider all that to be a small hurdle to having a profitable website.
What should be helpful in your SEO strategy is keeping up to date with the latest news on SEO and Google. Google will release notes on any changes they may make on their ranking algorithm, notes that will come in handy for site owners. For more information on backlinks and SEO, check out Automatic Growth today.
