It should come as no surprise that proper SEO requires a lot of analysis and research, and the same holds true for backlinking campaigns.
With the help of backlink analysis tools, you will be able to analyze your competitor’s own strategies and weed out potentially bogus or harmful sites that will harm your backlink campaign.
How Backlink Analysis Tools Work
As mentioned in the beginning, your first step is to understand what niche your website is trying to serve. Once you’ve done that, it’s then time to identify which entities are your backlink competition.
SEMRush is a good example of a backlink analysis tool that allows you to see which of your competitors get the most backlinks from other domains, and it also gives you an overview of your company’s own backlink profile. As a general rule, a good backlink analysis tool should give you the following information:
- How many backlinks a page is getting
- How many referring domains are pointing to a site
- Which web pages are typically cited
Look at these three metrics for each of your competitors, and then see how yours stack up. This will give you a clearer idea of whether you need to pivot your backlink strategy or simply continue on with what you’re doing.
It is time consuming to research all of your competitors individually, and so utilizing a backlink analysis tool can help you save time in getting the insights that you need.
That said, it is important to remember that these analysis tools won’t give you the magic answer when it comes to creating the perfect backlink strategy for you. Think of these tools as a stepping stone; the real work comes in using these insights to make your business grow.
To learn more about what backlinks can do for your website’s growth, contact our team at Automatic Growth today.
