One of the ultimate goals of a website is to earn a high rank on Google search results. Usually, high rankings on Google search would mean being on the first page and having more clicks—leading to more engagements and revenue. This is where Domain Authority (DA) plays a big part. Domain Authority can predict the likelihood of the website successfully ranking high.
If you want to rank better on search engine result pages or SERPs, the website must have a high score of up to 100. Domain authority is determined by evaluating multiple factors totaled to reach a score. Here are some tips on how websites can improve their scores for better ranking.
Optimize Your Website Design and Content
Websites themselves need to look neat and have valuable content to get to the top. First, you have to make sure that the content is optimized. It should be accessible to the search engines, but it must also provide value to the target audience.
Next, your website should have a good web layout but support mobile usage as well. Finally, it mustn’t have any buffering as delays can produce high bounce rates.
Overall, strive to give the site visitors the best possible user experience to secure backlinks.
Build On Your Backlinks
The more backlinks the website has, the higher its DA score will turn out. To get excellent backlinks, make sure to create new, exceptional content to set it apart from the existing ones. Additionally, advertising your content and having guest blogs can also help gather more quality backlinks that will positively contribute to your score.
Filter the Backlinks
The best backlinks that a website can have can only come from trusted websites. If the links are from some shady site, it would surely look low-quality, affecting the DA score negatively. However, tools like SEMrush and Moz Pro can help websites evade the risk of getting bad backlinks.
Final Thoughts
Domain authority can only predict the success of the website, meaning they cannot guarantee it. Nevertheless, websites should try to achieve a high DA score to have more interactions and users on their platforms.
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