Building links is one of the many search engine optimization (SEO) tactics used by marketers as links indicate to Google that your site is a valuable resource worthy of citation.
There is, however, a right and a wrong way to build links to your site. If you are concerned about the long-term viability of your website and your business, you should only engage in organic link building, which is the process of earning links rather than obtaining them through malicious means. Here are a few ways to naturally improve your backlinking strategy:
Get Other Sites to Link to You
Make compelling, one-of-a-kind, high-quality content that people will naturally want to reference and link to, and then spread the word. Before you expect anyone to find your content and link to it, you must first build awareness.
Furthermore, you may place your product, service, or website in front of industry influencers such as popular bloggers or people with a large social media following.
Use Internal Links and Anchor Text
We have no control over how other websites link to us. However, we have complete control over all of these elements when linking to our own pages from our own content. Building external links to your site is important, but focusing more of your efforts on internal link optimization can help you build quality inbound links with rich anchor text to the appropriate pages.
Search Your Own Website
There could be multiple content authors on your website. You may have a vague idea about content published within your site, but you probably don't know the page title or URL. In this case, you can either type the keyword into your site search or use Google to find the corresponding page. Simply type "site:[domain name] [search term]" into the Google search bar to find what you’re looking for.
Consider Organic Link Building Services
When it comes to link building, quality is more important than quantity. Automatic Growth provides organic, White Hat link-building services that give you quality backlinks that will boost your online presence and get you the exposure you need to put your brand out there and consequently get more leads.
If you want to learn more about backlinking or have it done for your website, contact Automatic Growth today!
