Setting up a blog is a really exciting activity whether you are after sharing information or promoting your business. It comes with creating valuable content that will help improve the lives of your target market. However, a huge chunk of blogging is not writing but promoting.
How to Promote Your Blogs
Aside from writing guest posts, you can promote your blog through sharing on social media, engaging with your audience, and improving your website by optimizing keywords and links. Let’s take those things and approach them a little deeper with these 5 tips.
- Practice backlinking
Link-building involves backlinks, which are one-way hyperlinks to a website. This is a strong strategy that aims to improve your blog’s visibility to search engines. Mastering backlinking involves building internal links on your own domain, giving interviews, creating guides, producing research materials, and having useful graphics.
- Share your blog on social media
When you produce valuable content, you must work on getting exposure to so many people. One, you could add social share buttons on blog posts, so your followers can do the sharing for you. But what’s important is you do social media promotions on your own.
Facebook, Twitter, and Instagram are pools of hundreds of millions of people. Reach your target audience by sharing and resharing posts from time to time.
- Increase your chances of being found through keywords
One way of promoting your blog is by optimizing your content through the use of keywords. Keyword research will help you identify the words, phrases, and questions people input on search engines to mix in with your content.
For people who are still starting, maximizing keywords will help you understand what your target audience is seeking and create better content.
- Engage with people and build relationships
Nothing can make people love you more than being your authentic and genuine self. That goes with blogging, too. Though you can apply different tools and strategies, building relationships with your audience is still your best bet.
Engagement can mean asking them questions, replying to their comments, thanking them for their shares or tweets, addressing their concerns, and being there for them.
- Explore editorial placement strategies
If you want to build awareness about your products, services, or your blog, editorial placements can be a very effective move. They also work like link placements that are mixed in and are relevant to your blog. These editorial placements work with pages that have a strong authority, rank, and reputation.
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