A backlink is a link referring to content on another website. Take it as a reference similar to how research papers cite their sources. The reason backlinks are so important is that they show that a site is authoritative thanks to those citations it’s provided.
It is therefore important to look at the quality of your backlinks, and not just the quantity. A good backlink is one that comes from a trustworthy site and is relevant to your niche. To find out how to tell a website’s reputation for backlink, you must check their domain rating (DR). You can check this out on popular tools like Ahrefs.
What to Watch Out For
The problem is that many businesses fall into the trap of spamming their pages with backlinks. This is when a site simply fills their web pages with links that lead everywhere, with some of them linking to sites that barely relate to the page content.
If you’re an eCommerce site that sells travel gear, good backlinks would come from reputable travel blogs. Since your link is highly relevant to the readers of a travel blog, there’s a high chance that people will actually click on your link and visit your site.
It is important to remember that spammy backlinks negatively affects your chances of ranking. Google is aware of cases wherein people try to trick the search algorithm; these techniques are what they call black hat SEO.
Therefore, if you get any offers for sites looking to provide backlinks, it’s best to give them a quick read-through first. Take a visit to the site and navigate through their pages and see what their linking behavior is like.
There is a lot of research that goes behind successful backlinking campaigns. Work with professionals at Automatic Growth instead and get started on your backlink growth today!
