Guest blogging is common among numerous site owners, especially as advised by experts in search engine optimization. You may frequently come across guest posting on the sites you visit, as these enhance domain authority and bring in more and more relevant traffic to your site.
At the same time, given the number of guest blog posting opportunities you see, you might wonder: “Is blogging still relevant?” or “Does blogging help SEO?” To put it simply, blogging and SEO go hand-in-hand, and this practice allows you to gain more backlinks and boost your visibility online and on search engines.
To fully understand how guest blogging for SEO works or how blogging helps SEO, allow us to walk you through three main arguments that establish this directly.
If you are still on the fence about why guest blogging will still work in the coming years, here are a few main points to consider:
“Content is king” is a common saying among digital marketers for a reason. Content in its myriad of forms and mediums allows for greater engagement with your visitors and potential customers. Guest blogging is a fantastic inbound marketing strategy that is also a win-win situation for both parties.
Reaching out to creators from your niche can help you increase your backlinks, and at the same time, this allows them to branch out. A guest blog brings fresh content to the table, and visitors may deem your brand to be more credible and trustworthy, especially if written by an expert or authority in the field.
Google’s Search Quality Rater Guidelines indicate the principle of E-A-T, also known as expertise, authority, trustworthiness. This criteria can guide you towards better rankings through the content you create. Guest blogging helps you prove your expertise, as you network with creators who are just as, if not more, knowledgeable in your niche.
Through guest blogging, you can boost your domain authority and credibility as you publish content from other creators. The trustworthiness comes in when you post content from creators who are well-established in your field. In its entirety, guest blogging fulfills the requirements of a high-quality page, as indicated by Google itself.
Backlinks are an integral part of search engine optimization, as search engines like Google will view your site as more credible when you have reliable and established sources in your blogs. Valuable backlinks inform Google that your content is important enough to be referred to on other sites, thus improving your rankings on SERPs.
The volume of backlinks may be considered, but relevance may just be as necessary. This reason complements the purpose of creating quality content through guest blogs to prove your relevance and importance.
Ready to get started on your guest blogging journey? Here are some frequently asked questions most beginners usually have!
Guest blogs are important in bringing in relevant traffic, boosting your credibility, expanding your network, and ultimately helping you fulfill Google’s E-A-T criteria that help you rank high on SERPs.
To attract guest bloggers, you will need to look for sites that belong within your niche to maintain relevance. If you have guest post guidelines, ensure that they are as clear as possible to get the type of content you are looking for. Broadcast guest posting opportunities and guidelines online, and reach out to thought leaders who you believe will bring value to your site.
To find guest post opportunities, you can simply use Google Search operators. You can type your niche’s keyword affixed by phrases like “guest post,” “write for us,” “guest post opportunities,” “contributor guidelines,” “writers wanted,” “submit blog post,” and other phrases along these lines. This can directly lead you to sites that are looking for guest contributors.
Guest blogging has not gone out of style. In fact, it remains one of the most effective ways of growing your inbound marketing strategy. That said, it can be difficult to take on if you do not have enough resources or time on your hands to do research.
Working with a team of experts can take this weight off your chest. Check out Automatic Growth today for more information!
