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Is It A Good Idea To Buy Backlinks?

Published: January 7, 2022
Last updated: February 10, 2024
Is It A Good Idea To Buy Backlinks?

Many bloggers and site owners have misconceptions about buying backlinks. Although backlinks serve as the backbone of SEO and link-building, many shy from paid backlinks fearing Google will penalize them. No, Google does not penalize all paid links. See the benefits of buying backlinks and learn the difference when you buy quality backlinks versus spammy links.

Buying Backlinks: Is It A Good Idea?

You can buy backlinks for SEO purposes as long as you source them from legitimate, high-DR websites — not spammy link farms. Remember that Google hates link farms. In fact, the Penguin update back in 2012 focused on minimizing the use of manipulative backlink-generating tactics.

As a general rule, aim for links from DR 40+ publications and websites. Although you can purchase backlinks cheaper from sites with lower DR, these pass very minimal link equity. In the worst case, this link could even hurt your ranking.

Why Do People Buy Backlinks?

People buy SEO backlinks for several reasons, including to:

Save Lots Of Time

Connecting with webmasters yourself is too time-consuming. Hiring professional link-builders gives your brand access to a pool of reputable bloggers and journalists from major publications.

Reduce Staffing Costs

Hiring link-building professionals costs significantly less than training and hiring an in-house SEO team.

Buying Backlinks Opens New Doors

Offering to buy links instead of getting them for free sets you apart from the hundreds of backlink requests that webmasters receive daily.

Tips for Buying Backlinks

Follow this step-by-step guide on how to purchase quality, high-DR backlinks:

Calculate The Backlinks You Need

Your backlinks should generally have higher site traffic and DRs than your website.

Conduct A Link Gap Analysis

Link gap analysis involves researching your competitors’ backlinks. The goal is to get the same publications to link out to your website as well.

Outline Your Anchor Text

Pick a helpful web page for publications to link out to, then assess the best anchor text in terms of SEO keyword ranking.

Set Your Drip Dates And Buy Quality Backlinks

Drip feeding involves gradually building your website backlinks. Start with around five to 10 backlinks daily. Google might flag your site as spam if you suddenly get 1,000 random backlinks.

Do Not Disregard Your Existing Backlinks

Use a site auditor to assess your existing backlinks. Fix the dead links, update links with outdated information, and capitalize on high-traffic links by adding value to their content.

Frequently Asked Questions

Don’t worry if you still have doubts about paid links — you’re not alone. Check out some of the most commonly asked questions we get from bloggers and webmasters about buying backlinks.

Where to buy backlinks?

Although you can buy quality backlinks from bloggers and webmasters yourself, it requires reaching out to them individually. However, you can save time by hiring outreach link builders instead. 

What is Google’s stance on link buying?

Not all paid links violate Google’s guidelines. Google bots penalize websites that purchase backlinks from spammy, low-DR link farms. However, they reward paid backlinks secured through white-hat outreach SEO techniques.

What is the cost of backlinks?

Research from Ahrefs states that most webmasters charge $350 to $500 per quality backlink — excluding outreach and link-building labor fees.

Buy Quality Backlinks at Automatic Growth

Should you buy backlinks? If you don’t mind reaching out to dozens of webmasters all day and asking them to link to your site for free, then consider skipping paid links. However, those who want to execute their link-building strategy quickly and efficiently to enhance should opt to buy backlinks for SEO purposes. Leave the outreach efforts to your link builders!

Are you having trouble landing backlinks for your website? Automatic Growth has you covered! Check out our brief explanation on how we can help you get quality links from high-DR websites and publications!

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

Testimonials

  • chris
    Chris Castillo
    CEO - Propel Digital Marketing
    "Automatic Growth is no doubt one of the best link building providers we've worked with. Turnaround was quick. The domains we got links from were high quality and passed all of our internal quality standards and metrics for both domain quality, as well as contextual relevance."
    Brian Hong
    Brian Hong
    CEO - Infintech Designs
    "I highly recommend Automatic Growth for anyone looking for a reliable and effective guest post outreach link building service. Their team secured high-quality guest post placements on relevant websites that had a significant positive impact on our search engine rankings and website traffic."
    Charles Henry
    Charles Henry
    Founder & Managing Director - C.H. Local Media, LLC
    "I recently used Automatic Growth's Link Building service and I have to say that I was thoroughly impressed. The team at Automatic Growth was professional, efficient, and easy to work with. What impressed me the most about Automatic Growth was the quality of the links they built for my website."
    Cory Hubbell
    Cory Hubbell
    Owner - Purge Marketing, Entity Clouds
    "The quality of service we have seen from Automatic Growths' unique link outreach and placement system is simply exceptional. We pride ourselves on making sure that we always are persistently focused on getting only the best exterior assets for our clients, members, and partners."
    Charles Labbate
    Chris Labbate
    Owner - SEOBANK
    "I recently used Automatic Growth for SEOBANK, and my digital marketing agency's link building needs, and I was super impressed with the quality of service. The ordering process was smooth, and we had our link orders back within a week and a half."
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