Many bloggers and site owners have misconceptions about buying backlinks. Although backlinks serve as the backbone of SEO and link-building, many shy from paid backlinks fearing Google will penalize them. No, Google does not penalize all paid links. See the benefits of buying backlinks and learn the difference when you buy quality backlinks versus spammy links.
Buying Backlinks: Is It A Good Idea?
You can buy backlinks for SEO purposes as long as you source them from legitimate, high-DR websites — not spammy link farms. Remember that Google hates link farms. In fact, the Penguin update back in 2012 focused on minimizing the use of manipulative backlink-generating tactics.
As a general rule, aim for links from DR 40+ publications and websites. Although you can purchase backlinks cheaper from sites with lower DR, these pass very minimal link equity. In the worst case, this link could even hurt your ranking.
Why Do People Buy Backlinks?
People buy SEO backlinks for several reasons, including to:
Save Lots Of Time
Connecting with webmasters yourself is too time-consuming. Hiring professional link-builders gives your brand access to a pool of reputable bloggers and journalists from major publications.
Reduce Staffing Costs
Hiring link-building professionals costs significantly less than training and hiring an in-house SEO team.
Buying Backlinks Opens New Doors
Offering to buy links instead of getting them for free sets you apart from the hundreds of backlink requests that webmasters receive daily.
Tips for Buying Backlinks
Follow this step-by-step guide on how to purchase quality, high-DR backlinks:
Calculate The Backlinks You Need
Your backlinks should generally have higher site traffic and DRs than your website.
Conduct A Link Gap Analysis
Link gap analysis involves researching your competitors’ backlinks. The goal is to get the same publications to link out to your website as well.
Outline Your Anchor Text
Pick a helpful web page for publications to link out to, then assess the best anchor text in terms of SEO keyword ranking.
Set Your Drip Dates And Buy Quality Backlinks
Drip feeding involves gradually building your website backlinks. Start with around five to 10 backlinks daily. Google might flag your site as spam if you suddenly get 1,000 random backlinks.
Do Not Disregard Your Existing Backlinks
Use a site auditor to assess your existing backlinks. Fix the dead links, update links with outdated information, and capitalize on high-traffic links by adding value to their content.
Frequently Asked Questions
Don’t worry if you still have doubts about paid links — you’re not alone. Check out some of the most commonly asked questions we get from bloggers and webmasters about buying backlinks.
Where to buy backlinks?
Although you can buy quality backlinks from bloggers and webmasters yourself, it requires reaching out to them individually. However, you can save time by hiring outreach link builders instead.
What is Google’s stance on link buying?
Not all paid links violate Google’s guidelines. Google bots penalize websites that purchase backlinks from spammy, low-DR link farms. However, they reward paid backlinks secured through white-hat outreach SEO techniques.
What is the cost of backlinks?
Research from Ahrefs states that most webmasters charge $350 to $500 per quality backlink — excluding outreach and link-building labor fees.
Buy Quality Backlinks at Automatic Growth
Should you buy backlinks? If you don’t mind reaching out to dozens of webmasters all day and asking them to link to your site for free, then consider skipping paid links. However, those who want to execute their link-building strategy quickly and efficiently to enhance should opt to buy backlinks for SEO purposes. Leave the outreach efforts to your link builders!
Are you having trouble landing backlinks for your website? Automatic Growth has you covered! Check out our brief explanation on how we can help you get quality links from high-DR websites and publications!
