One of the well-renowned sports and clothing brands in the world is Nike Inc. (NIKE). Several of the most popular sports legends have worn Nike shoes and accessories, including Derek Jeter, Serena Williams, Michael Jordan, and Tiger Woods.
When it comes to sports apparel and gear, Nike has established itself as a household name. In spite of all the media coverage Nike has received over the years, many aspects of the brand are still little known, such as the Nike Affiliate Program.
In this article, we'll discuss how the Nike Affiliate Program works, along with things you can do to get started. Continue reading to learn more.
Overview Of Nike
Nike Inc., formerly known as Blue Ribbon Sports, is an American sportswear corporation based in Beaverton, Oregon. Phil Knight, a University of Oregon student, and Bill Bowerman, a track-and-field coach at the same university, founded the Blue Ribbon Sports company in 1964.
By 1966, Nike opened its first retail store known as Niketown in downtown Portland. However, it wasn't until 1972 that the first Nike shoes were released. In 1978, Blue Ribbon Sports company changed its name to Nike, Inc., and by 1980, Nike, Inc. went public. By the beginning of the 21st century, Nike had distributors and retail outlets in more than 170 countries. Their "swoosh" logo, a curved check mark, became an iconic symbol known across the world.
What Is The Nike Affiliate Program
Through Nike's Affiliate Program, qualified individuals can market Nike products to their community and earn a commission by doing so. This performance-based program provides a host of advantages for the affiliate and the opportunity to bring Nike products to all sports enthusiasts.
However, as the business lacks an internal affiliate program, applicants must join through third-party affiliate networks. Nonetheless, Nike does have a designated affiliate landing page on their website where you can access the program's important details.
How Does Nike's Affiliate Program Work?
The Nike Affiliate Program works with a straightforward marketing concept called incentives. Nike will compensate a qualified website under the program in exchange for promoting its products. Normally, the adverts appear in banners, blogs, videos, or ads on the websites and social media pages of the participating affiliate members.
You will receive performance-based commissions from Nike once you have generated sales of the company's products through your marketing and advertisements.
Benefits Of Joining The Nike Affiliate Program
Nike, Inc. is the second-largest sportswear company in the world and the largest in Europe. However, what separates Nike from other sportswear companies is its ability to create products that imbibe ambition, quality, innovation, and style.
Being an affiliate member of a multinational corporation brings a wide array of benefits, such as:
High Commission Rate
Nike offers a generous commission rate of 11% with each sale made using your affiliate link. This rate is relatively higher than other sportswear affiliate programs. For instance, being a member of the Amazon associates program could only net you commissions of up to 7%. However, if you advertise Nike products and managed to close a sale, you can increase your commissions by 4%.
It's important to keep in mind that not all Nike products are eligible for the 11% commission rate. Nevertheless, promoting Nike products through their official affiliate network will always yield a higher commission.
Also, the 30-day commission period begins when a customer clicks on your affiliate link. So long as a person buys something from Nike using your link within the allotted 30 days, you'll get paid a considerable amount.
Promotional Gifts
Nike will occasionally host promotional events and marketing campaigns for its affiliate program members. These events are mainly to increase sales, revenue, and commissions. Moreover, Nike also provides its affiliates with appreciation gifts, such as limited edition products and gift cards.
However, take note that promotional gifts are exclusively provided to affiliate members.
Exclusive Nike Content
Exclusive Nike content is provided to affiliate members to help them market Nike sports apparel, shoes, and clothing more effectively. This may include promotional videos, text links, logos, banners, and product feeds.
Who Is Eligible For The Nike Affiliate Program?
Only a few people can take part in the Nike Affiliate Program; it is not open to everyone. To become an affiliate member, you must meet the specific requirements of the program. The most important of these is to have a sizable fan base or an online presence that is relevant to Nike's mission.
Appropriate Website Owners
For website owners and administrators whose sites offer content usually associated with Nike and its products, among other things, the Nike Affiliate Program criteria are one of several requirements. They may consist of the following:
Based on the Nike Affiliate Program requirements, website owners and administrators whose sites offer content usually associated with Nike and its products may become affiliate members. Additionally, sites that feature promotions or adverts for Nike apparel and equipment may also qualify.
Bloggers And Content Creators
Fitness bloggers, fashion content creators, and sports influencers are the ones usually invited to become Nike affiliate members. The affiliate program is also open to renowned writers of sports, shoewear, fitness, and lifestyle topics. However, blogs should have a significant amount of traffic and presence before being considered for the program.
Small Businesses
Nike affiliate memberships are open to small businesses and stores that sell Nike merchandise and sports gear. Being part of the affiliate program can be a great way to increase the sales and revenue of your company.
How To Apply For The Nike Affiliate Program
If you are eligible for the program, follow these simple steps to become an affiliate of Nike:
- Sign up and create an account on their website.
- Click on the "Apply" button to be redirected to a Nike affiliate program page designated for your region.
- Once approved, you will receive a special URL that you can use to begin referring customers to Nike products.
If visitors to your website or social media page use your affiliate link when purchasing any Nike products, you will receive commissions at a fixed percentage.
What Items Can You Promote Under The Program?
If you are an affiliate, you are provided with a wide range of Nike products to advertise. These products may also be modified according to your website or blog's target market.
Clothing
Nike offers a wide range of apparel, including sportswear and casual wear. It provides clothing products in a variety of colors and sizes. Popular clothing options often include:
- Tank tops
- T-shirts
- Sweaters
- Sweatshirts
- Socks
- Running gear
Shoes
In addition to clothing, Nike also promotes and markets a wide selection of athletic footwear. They manufacture different types of shoes, including sneakers, running shoes, slides, basketball shoes, and more. Some of their most popular shoe models are:
- Nike Air Jordan 4
- Nike Air Force 1
- Nike Air Max
- Nike SB Dunk
Accessories
Aside from shoes and apparel, Nike also manufactures sports and lifestyle accessories. Among them are the following:
- Nike bands
- Hats and caps
- Duffle bags, backpacks, and waist packs
- Training gloves
- Water bottles
Equipment
Nike offers a wide range of items that are appropriate for all physical activities. They have equipment for exercising, playing sports, and practicing yoga. Popular Nike equipment includes:
- Running gilets
- Sports balls
- Protective gear
- Jump ropes
- Yoga mats
How Do I Promote Nike Affiliate Products?
The key to earning high commissions under the Nike Affiliate Program is to have an effective marketing strategy and a proper approach to selling Nike products. Here are some simple ways you could do to increase your affiliate sales and revenue:
Promote On Social Media Channels
Social media marketing has changed a lot over the past few years. Online strategies are now centered on organic engagement and creating a more sincere and personal online presence to attract potential customers. Social media is a great avenue to acquire, retain, and serve consumers who wish to purchase Nike products.
Affiliate social media influencers have had great success marketing on their Facebook sites, Twitter accounts, and Instagram accounts. YouTube ads and vlogs are also being used for marketing Nike products by affiliate content creators.
Have A Designated Page For The Affiliate Program
As an associate member, It is necessary to have a website designed and built specifically for the Nike Affiliate Program. This webpage will serve as the central hub of your entire marketing campaign and promotional materials.
Visitors should be able to find all the information they need about the various Nike products on the website, as well as fresh Nike content to entice them to make a purchase.
Use Pay Per Click (PPC) Ads
Pay-per-click marketing is one of the most effective techniques to increase your sales and revenue from the Nike Affiliate Program. Media buys on popular search engines like Google and Bing allow you to start making money immediately as long as you are willing to spend some cash on PPC ads.
In contrast to organic marketing methods like blogging, social media marketing, or creating YouTube channels, this is a more cost-effective and proven way of earning commissions from the Nike Affiliate Program.
Become A Nike Affiliate Today
The earning potential and the benefits of being part of the Nike Affiliate Program are incomparable. Apply for a Nike affiliate membership today and start earning huge commissions.
