Should you use NoFollow links in your guest posts? Google definitely says so. In 2017, Google's John Mueller tweeted that all guest blog posts should use NoFollow links regardless of the post's nature.
This specific statement has been echoed by Google experts for countless interviews already, and it seems to be the future for many years to come. After all, Google algorithms are trained already to ignore these links automatically.
Indeed, guest posting is an essential tactic that is most often applied in SEO strategies. Guest posts help increase brand awareness and direct people back to the website. However, in the past few years, people relied on this religiously and kept linking back to their websites through fake sites and link farms.
Eventually, Google started laying down some ground rules on guest posting and link-building strategies. Enter the practice of using NoFollow links in your guest posts.
Having said that, these are the things you should know about the NoFollow Tag.
What Is The NoFollow Tag?
When you add a NoFollow tag in a hyperlink, Google will not value the link in the search results. Also, NoFollow links mean that search engine bots will now not follow those links as they crawl through your site. So, NoFollow links targeted to your website will not affect your site position in the ranking pages.
Still, NoFollow links can contribute a lot to your site. Here are some ways they do so:
- NoFollow links can help you build a natural backlink profile. Your DoFollow and NoFollow tags will look more natural when you practice a mixture of both on your site.
- NoFollow links increase brand exposure and can still generate traffic for your website.
- The more people hear of you through your NoFollow links, it also increases DoFollow links organically directed to your site.
Final Thoughts
Overall, it is reliable to follow Google's set of rules and guidelines in producing your guest posts. However, as webmasters and SEO practitioners, you should also be experimenting with strategies and follow what works well on your website.
If you feel like you need a little help handling guest posts for your site, let the experts from Automatic Growth take care of everything. Check out their guest post services today!
