Affiliate marketing is the go-to income-generating activity for every blogger. It's an automated and easy way to earn commissions from your writing because everything - from displaying the right ads to payouts - is automated.
However, not all affiliate programs that pay per click-are made equal. Some have more stringent requirements than others, while some offer higher payouts. This article looks at various types of these affiliate programs and how you can take advantage of them.
What Is A Pay Per Click Program?
PPC (Pay-per-click) program is an affiliate marketing program where affiliates are paid a commission for each click generated by their referral traffic to an advertiser's website.
In a PPC affiliate program, affiliates are typically given unique links or banners to place on their websites or promotional materials. When a user clicks on an affiliate's link and is directed to the advertiser's website, the affiliate earns a commission based on the cost per click (CPC) set by the advertiser.
The commission paid to the affiliate is usually a percentage of the CPC or a fixed amount per click.
Google Adsense And Its Alternatives
Google AdSense is a program that lets website owners and publishers make money by displaying relevant ads on their websites. Advertisers bid for ad placement, and Google pays the website owner a percentage of that bid when visitors click on the ads.
While this is a popular PPC program, it can be difficult to join and maintain because of its strict requirements and standards. Also, the payout is not as lucrative as it once was.
As such, several alternatives to Google Adsense can give you more commissions for your efforts. Some of the top alternatives are:
- Media.net
- Outbrain
- Ezoic
- Mediavine
- AdThrive
- AdBlade
We will discuss these alternatives in this blog.
Pay Per Click Programs For Affiliate Marketers
It's no secret that pay-per-click programs are the best way for bloggers and affiliate marketers to earn extra. If you become a successful affiliate marketer, you can have a high-income website to sell for a huge profit.
However, be careful not to flood the site with ads. Always create relevant content for your audience and display the best ads. This will guarantee a steady stream of the audience that will further boost your website traffic.
Likewise, implementing SEO techniques like backlinking will give your site the much-needed boost it deserves.
PPC Affiliate Referral Programs
Another way to earn is to look out for referral programs from these affiliate programs you join. Most are always looking for new affiliates and offer generous referral bonuses.
Ranking PPC Programs For Beginner, Medium, And Advanced Affiliates
When looking for affiliate programs that pay per click, you should consider the components that make them up. This will help you identify the best programs to suit your needs.
PPC Affiliate Program Components
Most affiliate programs' main criterion is the traffic your site receives. Good programs require at least thousands to tens of monthly page views.
But don't let this deter you. Some affiliate programs will accept new websites without much traffic.
Payment structure:
Another thing to consider is the payment structure. Affiliate programs usually have a minimum payout threshold; sometimes, those with huge thresholds will make it harder for you to get your money fast.
This is why newbie affiliate marketers should consider alternatives to Google AdSense, whose high payout thresholds may become prohibitive.
You should also consider these programs' RPM or revenue per mile, as they will help you measure how much profit you can get. Others may pay using revenue shares.
Two Important Things To Qualify For Pay-Per-Click Programs
The most important things you should have to qualify for any affiliate program that pays per click are (1) the type of website and (2) the traffic source. Most affiliate programs listed here only work with websites about clean, above-the-board topics. They are also mostly based in the US with US-based advertisers, so your traffic must come from English-speaking countries.
Pay Per Click Affiliate Programs For Beginners
If you are only starting, your site probably has very little traffic. Don't let this discourage you from applying to affiliate programs that pay per click. Several programs will still accept your application and let you earn commissions from their programs.
Some of these are:
- Sovrn (formerly VigLink) automates product links to affiliate links
- SkimLinks has a WordPress plugin making it ideal for beginners
- PropellerAds which claims to bypass adblocking tech to increase your profits
Middle-of-the-Road Pay-per-Click Affiliate Programs
These programs bring in higher payouts and are ideal for websites with a decent amount of traffic. They also offer more options for ads. However, most of these programs have higher payout minimums and traffic requirements.
Media.net
Media.net is the most popular Google AdSense alternative, which includes ad formats supported by Yahoo and Bing network. This gives you a wider reach for your content, thus increasing your profits.
You can choose from contextual, display, mobile, interstitial, and in-content ads and display up to 3 types per page. These ads can also co-exist with whatever Google AdSense ads you have.
They pay through Payoneer or wire transfer, and you need a minimum of $100 in profits to get a payout.
Outbrain
Outbrain is a leading native ad network that offers seamless and professional native ads. It's a great alternative to Google AdSense if you're looking for affiliate programs that pay per click.
It supports multiple languages and offers the highest and best RPMs. The platform supports sponsored content, editorial content, branded carousel card, publisher's direct-sold card, and video content.
You only need a minimum threshold of $50 to get a payout. You can also qualify even if you don't have very high traffic requirements.
Pay Per Click Affiliate Programs For Advanced Publishers
At long last, you are now at the cusp of your affiliate marketing dreams. If your website is thriving and you want to earn the most profits, you should explore these top affiliate programs that pay per click.
As you keep growing your site, they can offer more perks and profits for your hard work.
Ezoic
You can access the Google Ad Exchange when you join Ezoic, opening doors to more opportunities for higher earnings. Ezoic also provides an Ad Tester tool to optimize website ads using machine learning tools.
Ezoic has a good payout with only a minimum $20 threshold. You can use ads like display, native, link units, sticky sidebar, and anchor on your site. However, you need an average of 10,000 monthly traffic to qualify for the program.
Mediavine
Mediavine has very high standards for its advertisers and publishers but also gives generous payouts. Before joining the program, you need at least 50,000 sessions (or 60,000 monthly pageviews) plus original long-form and engaging content on your niche.
In exchange, you get 75% to 80% of the ad revenue, which can be a lot if you're already getting million ad impressions. They also have a low minimum threshold for payouts, starting at $25 for local and $200 for international direct deposits.
AdThrive
AdThrive is also a certified Google Publishin Partnet making the program compatible with Google AdSense. You can use various ads with high payouts. AdThrive works with high-quality publishers and advertisers.
They use ad visibility as a requirement aside from high site traffic. You must always display at least three ads in highly viewable locations. You can choose from a header, sidebar, content, sticky sidebar, in-image, sticky footer, expandable sticky footer, interstitial, videos, recipe, and native outstream.
Payouts are generous, with 75% going to you and only a $25 minimum threshold. You must have at least 100,000 page views monthly to qualify.
AdBlade
If you think the above programs are hard due to their traffic requirements, you will find AdBlade more challenging. They require at least 500,000 monthly page views to be able to join.
The huge requirement makes this program only ideal for those with well-built and performing websites. AdBlade also works more with news-story-based articles, making them ideal for more textural blogs.
The only ads they support are banner ads and news bullet style. There's a $100 minimum threshold for local accounts and $250 for international wire transfers.
Every blogger wants to profit from their hard work creating and maintaining content. Affiliate marketing is the primary way to earn from your blogs, and as you've seen in this article, there are programs available depending on the stage of your website.
You can find high-paying affiliate programs from beginner to advanced sites that pay per click. Be sure to check these programs and go with the ones that support your content and work well with your audience.
Building a high-traffic website involves using SEO techniques such as backlinking. Learn about backlink management in our blog.
