As early as the Paleolithic era, humans expressed themselves through art and craft, using their imagination and creativity to produce beautiful and useful items. Arts and crafts refer to a broad range of creative activities that involve making objects or artwork by hand and may usually include knitting, pottery, painting, and sculpture.
Michaels Stores is an established retailer of arts and crafts and common household decor in the United States. They have served DIY enthusiasts, home decorators, and artists for over 50 years. In this article, we'll discuss the process of becoming a partner of the Michaels Affiliate program and some tips on becoming a successful Michaels affiliate. Read the article below to learn more.
Overview Of Michaels Stores Inc.
Michaels Stores Inc. is the largest American retail chain that supplies arts and crafts products. In 1973, Michael J. Dupey founded the company in Dallas, Texas. As of 2022, Michaels Stores has over 1,200 locations across Canada and the United States and is reported to have an annual gross revenue of over $5.3 billion.
Products available at Michaels Stores include art supplies, floral designs, scrapbooking, framing, home décor, and seasonal commodities. Moreover, the company also administers workshops and group classes for various hobbies and crafts in addition to their personalized floral arrangements and custom framing services.
Aside from its multiple physical stores, Michaels Stores Inc. has an e-commerce website that makes shopping for customers more convenient. Online shoppers can choose from various art supplies, craft machines, and other merchandise.
Michaels Stores has gained prominence in the arts and crafts market and serves a diverse clientele, including designers, hobbyists, professional artists, and children. The company has established itself as an industry leader and a reputable retailer, known for offering a broad range of merchandise, delivering satisfactory customer service, and emphasizing creativity and innovation.
How Does The Michaels Affiliate Program Work
The Michael's Arts and Crafts Store's affiliate program rewards influencers and content creators who refer customers using their unique affiliate link. As a result of their promotional efforts, affiliate marketers receive a small commission for each sale made through their link. Commission rates may vary depending on how long you've been a Michaels affiliate partner.
This form of affiliate marketing is widely popular and profitable for individuals looking to earn money online without investing a large capital. Various big and small companies have implemented some type of affiliate marketing program, enabling creators and influencers to monetize their platforms and earn commissions through affiliate links.
Commission Rates
Michaels' affiliate program offers a starting commission rate of 2% for every successful purchase made through your affiliate links, per their terms and conditions. However, their affiliate webpage mentions that the company offers their affiliate partners the opportunity to earn up to 10% commission. It would be best to inquire about the criteria for attaining the highest commission rate, as it could significantly impact your gross earnings.
Although a commission rate of 2% can be acceptable, it is advisable to aim for a higher percentage as soon as possible. If you manage to increase it up to 10%, you will have an excellent side hustle that can earn great amounts of money and a solid foundation to build your affiliate marketing business. In addition, you'll also be able to establish yourself as a reputable affiliate partner of Michaels Stores, a company well-known within the arts and crafts industry.
Payment Methods
It is crucial to consider the payment method carefully when forming an affiliate partnership with Michaels Stores. However, knowing that the company only processes payments through secure channels like PayPal, Direct Bank Deposits, and Wire Transfers to prevent undesired occurrences is reassuring. Additionally, Michaels Stores guarantees that all commissions are promptly credited every month.
Cookie Duration
The tracking cookie provided by Michaels is only valid for one day, which is similar to Amazon's duration. However, this cookie duration is not ideal, as most affiliate programs offer to track cookies that last for at least 30 days. Due to the tracking cookie's extremely limited duration, you might experience a low conversion rate.
Available Products For Michaels Affiliate Partners
Michaels Stores manufactures a diverse range of products, which includes art supplies, crafting tools, frames, and home decor. As an affiliate, you have the chance to promote and earn commissions from a variety of their products, such as:
Art Supplies
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Artist canvas
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Paint brushes
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Fine Air paints
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Spray paints
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Mediums and Varnishes
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Other painting accessories
Baking Needs
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Mixing bowls
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Colanders
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Cutlery and knives
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Scales
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Cutting boards
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Measuring cups
Apparel Crafts
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Bags
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Totes
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T-shirts
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Fabric markers
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Fabric paints
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Fabric dyes
Floral
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Succulents
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Floor plants
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Wedding floral designs
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Vases
Home Decor
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Bedding
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Candles and fragrances
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Accent furniture
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Water fountains
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Pillows
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Wall décor
Joining The Michaels Affiliate Program
Joining the Michaels Affiliate program involves a straightforward application process. Follow the steps below to begin becoming a Michaels affiliate partner.
Step 1: Sign Up
Go to the designated affiliate website of Michaels Stores and complete the required information on the application form. After submitting your application, the Affiliate Marketing Team of the company will promptly and carefully review it.
Step 2: Post Your Affiliate Links To Products You Want To Promote
Upon approval, you will gain instant access to a vast selection of Michaels Stores products, numerous seasonal promotions, and banner links and vouchers exclusively designed to cater to your audience.
Step 3: Earn Commissions
For each merchandise, insert the affiliate links you promote and earn commissions for every successful purchase within the cookie duration made through those links.
Benefits Of Becoming A Michaels Affiliate Partner
Participating in an affiliate program, particularly one offered by Michaels Stores, which operates in the arts and crafts industry, provides various benefits, such as:
Access To Performance Optimization Tools And Resources
Michaels affiliate partners can use the company's free access to performance optimization tools and paid media placements, particularly during peak holiday seasons and well-known promotional events such as Back-to-School and Black Friday.
A huge Range Of Crafts Supplies is Offered Online & In-Store.
As one of the top retailers in the arts and crafts industry, Michaels Stores provides a vast range of tools, supplies, and accessories for various hobbies and crafts. Affiliate marketers would not find it difficult to earn great revenue due to their eCommerce website's huge range of crafts supplies.
High Commission Rates And Greater Revenue
The affiliate program of Michaels Stores provides a competitive commission rate that can go up to 10% for all content creators, bloggers, and influencers. In other words, affiliate marketers can earn a commission of 10% on all sales generated through their affiliate links.
Bonuses And Rewards
Through category-level commissioning, a relatively new incentives program for top-performing affiliates new, and increased commission for generating new customers, Michaels Stores provides an opportunity for affiliates to maximize their partnership benefits.
Michaels Stores helps affiliate partners maximize their earning potential and partnership benefits through category-level commissioning. This relatively new program provides bonuses and incentives to top-performing and new affiliate marketers to obtain new clients.
How To Become A Successful Michaels Stores Affiliate
Given its broadness, the arts and crafts niche is quite difficult to navigate compared to other industries. Here are a few strategies to guide you in becoming a productive and efficient Michaels affiliate marketer.
Choose Your Niche Wisely
Your niche refers to the category that you aim to discuss and promote. To differentiate yourself from many other affiliate marketers today, it is best to be extremely specific. Rather than targeting a broad niche like arts and crafts, opt for a narrower one, such as painting. This strategy helps you target a more concentrated audience and may enhance your search engine optimization (SEO) strategies.
Create Useful and Appealing Content
Provide helpful information and focus on specific keywords to help search engines identify and direct traffic to your website's content. Affiliate marketing is not all about inserting your affiliate links into various products.
Track Your Performance
Although sometimes difficult, tracking and analyzing your performance is highly beneficial. Through effective data analysis, you can determine how well your affiliate website is performing and identify key areas that can be improved. Tracking your performance enables you to maximize your earning potential.
Make Necessary Improvements
It is important to continuously strive to enhance your affiliate marketing approach by experimenting with strategies and factors such as length, SEO, schema usage, etc. Just like any learning marketing business, affiliate marketing requires persistence and effort. While you can easily create and publish great content, learning and making improvements over time is important.
The Michaels Stores Affiliate program allows you to promote products and merchandise from North America's leading arts and crafts retailers. Michaels manufactures and markets various affordable arts and crafts supplies, including framing, home décor, floral arrangements, kitchenware, scrapbooking, and more.
To discover other high-paying affiliate programs, visit this article from Automatic Growth on the Logitech affiliate program.
