Backlinks are links leading to a reference page or a site that includes more information on the topic another page is talking about. As such, mass backlinking is a common strategy utilized by SEO agencies and consultants in order to boost their client’s site rankings.
When making big changes such as including a whole new set of backlinks to your site, some websites make sure that they ping Google’s search crawlers to let them know they’ve made some changes to their website.
Mass Backlinking and Pinging
As you read up on backlinks, you’ll learn that site authority is usually addressed through quality backlinks. Authority is one of the most important components of SEO, with expertise and trustworthiness finishing the list.
When you put up a site, Google indexes it through their search crawlers. These crawlers essentially look for sites to include in their results pages. It is these crawlers that verify your site’s backlinks and rank your website accordingly.
Since Google’s search crawlers have a lot of information to go to, chances are that it will take them time to get back to your site once it has been indexed. As such, pinging notifies Google immediately and allows your search ranking to increase much quicker than if you just waited for the algorithm to crawl your site again.
Of course, it is still important to make sure that these mass backlinks are still relevant to your target audience. Google penalizes sites with spammy and irrelevant backlinks, which can in turn hurt your site’s chances for ranking.
This is why it’s important to create a solid backlink strategy to ensure sustained improvement in your website’s business rankings. For more information on successful backlinking campaigns, contact our team at Automatic Growth today.
