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What is Backlinking and How To Do It

Published: July 28, 2021
Last updated: May 28, 2024
What is Backlinking and How To Do It

A backlink is a link on another website that directs the reader to your site. Consider it to be an expert recommendation. If a blogger or someone else in your industry refers people to your page, they must think it's fantastic.

Having said that, it will be tempting to obtain as many backlinks as possible. However, the quality of your backlinks is more important than the quantity. In fact, the wrong links will harm your search engine rankings rather than help your organic traffic. For great results, make sure you get the right kinds of backlinks. Here’s how to do it:

Avoid Automated Link Building

There are software programs available that capitalize on your desire for backlinks. Tools like SENuke and Ultimate Demon will place your link on as many sites as possible, but they make no distinction. They will place your link out of context on any site that will accept it, which is a great way to get penalized.

Only Consider Indexed Sites

Don't get backlinks from any site that hasn't been indexed. If a site is not indexed, it will not appear in organic searches.

When Google's spider crawler visits and investigates a site, it follows links to learn what's there. Each page it finds will have either an index or a no-index meta tag, and the spider will index or not index the page according to the instructions.

Keep It Relevant

The most ideal backlink opportunities lead to pages that are directly related to your product or service. For example, if your company makes sports apparel, you need backlinks from a site that caters to athletes or sports enthusiasts. Make sure you build your network with relevant sources. That way, your brand will be associated with the right content.
Ready to kickstart your link building strategy? Automatic Growth will provide you with the right tools and information that will help you boost your website in the most strategic way. Get in touch with us today!

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

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