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What is Backlinking in SEO?

Published: June 4, 2021
Last updated: April 25, 2024
What is Backlinking in SEO?

Backlinking is the use of links that connect one website to another. Backlinks are also known as inbound or incoming links. Backlinks are regarded as "votes" for a specific page by Google and other major search engines. Pages with a high number of backlinks typically rank high in organic search engine results.

This practice is particularly useful in SEO, because backlinks to your website tell search engines that other people vouch for your content. When multiple sites link to the same webpage or website, search engines can deduce that the content is worth linking to and, as a result, worth appearing on a Search Engine Results Page (SERP). As a result, obtaining these backlinks can boost a site's ranking or search visibility.

Backlinks Make You Trustworthy

When other websites link to yours, it tells search engines and readers that your content is authoritative and that they can rely on you. A backlink profile is a list of all of your external backlinks. To maintain a strong backlink profile, create high-quality content that informs readers, and ensure an error-free user experience by regularly maintaining the health of your website.

Backlinks are Difficult to Earn

Earning backlinks can take a long time. When it comes to link-building, new sites or those expanding their keyword footprint may be unsure about where to start. This is where competitive backlink analysis comes in: examining a competitor's backlink profile that is already ranking well for your target keywords can provide insight into the link-building tactics that they used.

Backlinks Aren’t Equal

Some backlinks are more valuable than others. Backlinks from trustworthy, popular, high-authority sites are considered the most beneficial to earn, whereas backlinks from low-authority, possibly spammy sites are normally at the opposite end of the scale.

Building backlinks necessitates the consideration of numerous nuances that will ensure the effectiveness of your backlinking strategy. Building backlinks from the ground up takes time, effort, and knowledge. Investing in a good backlinking package is a great idea for those who have no prior experience and want to achieve the best results. For more information on backlinks and SEO, head on over to Automatic Growth today.

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

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    Chris Castillo
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