At its core, thematic link building involves obtaining backlinks from other websites in your niche. For instance, if you have a food-related website, connect with website owners who operate in the same industry. Unlike other link-building methods, thematic link building helps ensure that you gain quality links that have relevance to your target audience.
Thematic link exchange can also improve your online visibility. A report from BrightEdge via Search Engine Journal found that over 40% of business revenue can be attributed to organic traffic. This demonstrates the value of organic website visitors who mainly discover your company through SEO.
Benefits of Thematic Link Building
With thematic link building, backlinks look a lot more natural. Unlike some reciprocal backlinks, the context in which two websites are linked can raise a red flag for search engines especially if there is a huge difference in quality.
Creating a chain of links in thematic link building makes it more difficult for search engines to identify any problems, especially if websites are relevant. This makes it more likely for backlinks to reward your page with greater visibility and a higher search engine results page position. You may even be able to work with your direct competitors for mutual benefit.
Is Thematic Link Building For You?
To maximize its benefits, thematic link building is the most ideal for new businesses and those with small businesses still finding their footing. New bloggers who may find it more difficult to obtain backlinks might find it a lot easier to find partnerships within their field of interest, filtering out less-relevant and low-quality websites.
The Process of Thematic Link Building
For positive SEO results, thematic link building can be a time-consuming yet highly rewarding process. It involves finding the right websites in your niche and geographical location, preferably within your town, city, state, or country.
Contacting relevant webmasters and discussing the benefits of this link-building method can help you find the right partners for the process and start creating backlinks. Finally, you can start tracking the results and see how your organic traffic has improved over several months.
Conclusion
These days, search engines are more efficient than ever when it comes to identifying unethical backlinking opportunities. As a result, consulting link-building experts can help you form the right relationships between websites you can trust.
Thematic Link Building FAQs
What is the primary objective of link building?
The ultimate goal of building links is to increase the revenue for your website. Link building is for companies who want more traffic, engagement and conversions. This will hopefully lead you towards a higher return on investment in social media advertising campaigns or other internet marketing strategies.
Why is content-based link building effective?
It takes far less time to build links from top-quality content because people are constantly in search of quality material. Businesses and individuals alike will always be looking to provide something valuable on their website, so by offering them the opportunity through your own site you're giving yourself an edge over competitors.
What does a link building specialist do?
Link building specialists are experts at creating internet content that will get maximum results on search engines, which includes hyperlinks to their website or social media pages appearing elsewhere online.
How important are backlinks for SEO?
Backlinks are important for search engine optimization because they build a site’s authority and trustworthiness—both of which are crucial for high SERP ranking. If many sites link to the same webpage or website, search engines can infer that content is worth linking to and therefore also worth surfacing on SERPs.
What's the difference between internal and external links?
It's important for your website to have links that point within the domain, as well as external ones. Internal links direct readers to other pages on your site that relevant to the topic: as such, including the right internal links to your posts can help decrease your site’s overall bounce rate. Alternatively, external links point outside our own specific website or domain; these should be used sparingly and only in cases where there isn't a link inside your domain.
