When it comes to building a great website, the importance of keywords cannot be emphasized enough. This goes for your backlinks as well. If you use relevant keywords when inserting backlinks, there’s a high chance that readers will actually click through and open these links.
The importance of keywords in backlinking is yet another reason why it is so important to carefully consider your backlink strategy. It’s a good idea to use your business’ target keywords when placing your backlinks so that readers can get the information they want right away.
Choosing Keywords for Backlinking
As you’re probably aware of at this point, it is bad form to insert entire links into your article. Not only does it look clunky, but it also disrupts the reading experience. When inserting a link, the text you decide to place your link into is called your anchor text. This is where your keywords come in.
When choosing keywords for your backlinks, you have to make sure it’s both relevant to the article and to the actual link itself. If your backlink talks about how to use video for your SEO, the keywords for your anchor text should at least include the words “video” and “SEO.”
Again, it is important that your backlinks are also relevant to your page as a whole. The example mentioned above can be used on a page that’s about videography services or SEO campaigns, but it will stick out like a sore thumb on a page about fishing goods.
This is why it’s important to consider backlinking as an integral part of your overall SEO strategy.
Having a list of targeted keywords beforehand automatically gives you an idea of where to place your backlinks, and it also gives you an idea of what backlinks would actually be relevant to your business.
Proper backlinking can take a while to set up, but the results are well worth it. For more insights regarding website growth and backlinks, contact Automatic Growth today.
