Real estate affiliate programs are a type of referral program that allows real estate affiliate marketers to earn commissions by referring clients to real estate companies or other real estate agents. The high commission rates and abundance of commercial properties make this program popular in the U.S. The real estate affiliate program market is estimated to be worth $13.5 billion in 2020.
Joining a real estate affiliate program is a great way to earn large sums. In this article, we'll review how real estate affiliate marketing works and some tips on becoming a successful affiliate marketer. Read on to learn more.
What Is Real Estate Affiliate Marketing
Real estate affiliate marketing involves a performance-based scheme wherein affiliate marketers earn commissions for every sale they bring in. Real estate companies and property owners outsource their advertising and marketing through real estate affiliate programs.
This kind of marketing is common for eCommerce and online stores and has gained popularity across various industries, such as the credit card and sportswear industry.
How Real Estate Affiliate Marketing Works?
In the real estate sector, affiliate marketing works in two distinct ways. The first is signing up as a real estate affiliate marketer. The second is through joining another real estate agent's affiliate program.
Real Estate Company Affiliate Marketer
You will receive a commission as an affiliate marketer of a real estate company for each property that your clients purchase from the company using your referral link. For instance, if one of your customers purchases a single-family house from Century 21 through your referral link, you get a fixed percentage of that sale as your commission. Depending on the affiliate program and the company, commission rates will vary.
Affiliate Marketer Of A Real Estate Agent
As a real estate agent's affiliate marketer, you can only receive commissions when a client purchases a property through the agent with the help of your referral. For example, if clients click on your referral link to purchase a property, they will be redirected to Mr. Steve Smith, who works for Simon Property Group. Once that client closes a deal with Mr. Smith, you will only receive a commission from the real estate agent. Commission rates will vary from one agent to another.
What Are Some Benefits Of Joining A Real Estate Affiliate Program?
Only some people can be real estate, affiliate marketers. However, if you become a member of a real estate affiliate program, you can enjoy the following benefits:
High Commission Rates. Real estate companies and agents offer generous commission rates to their affiliate marketers. The average commission rate for real estate affiliate programs is between 3% to 5%.
Improved SEO. Search Engine Optimization (SEO) is improving your website and its contents to increase your rank in search results. By joining a real estate affiliate program and incorporating SEO strategies, you can increase traffic to your social media page, YouTube channel, website, or blog.
Increased Conversions. Your prospects of converting traffic into sales significantly increase if you work as an affiliate marketer for a reputable real estate company. Additionally, promoting more properties can result in larger commissions.
Increased Brand Awareness. Becoming a member of a real estate affiliate marketing program boosts your visibility and credibility. This is a great opportunity to increase revenue and brand awareness for affiliate marketers of several products and services.
How Can A Real Estate Company Benefit From Having An Affiliate Program
Real estate companies can benefit greatly by having an affiliate marketing program. They can exponentially increase revenue without marking up their marketing campaigns and ad costs.
Additionally, they can build a following base from scratch and go through the complex process of obtaining new leads and potential customers. Multiple affiliate marketers can also enable a company to reach a broader audience without increasing expenses.
Types Of Real Estate Affiliate Programs In 2023
The majority of real estate companies and agents offer their associates two types of affiliate marketing programs:
Advertisers
Advertisers, also called publishers, drive traffic and sales into a real estate company by promoting their properties and services. They create various promotional materials, such as commercials, promos, and adverts, to attract potential customers and sustain existing clients.
Referral Links And Commissions
Most affiliate marketers rely on referral links to generate revenue and earn commissions. Real estate agents or companies often provide promotional materials and necessary tools for this program, making it relatively easier for affiliates.
Finding The Right Real Estate Affiliate Program That Works For You
Many challenges are associated with getting into the real estate niche. Several affiliate programs are available, and the competition is fierce. Finding the ideal real estate affiliate program can be daunting and challenging. You can get into a program that works for you by following these tips:
Research Different Real Estate Companies
Consider whether you want to promote well-known real estate companies, less-popular firms, or both. Although, even without focusing on brand recognition, being an affiliate of companies that provide exceptional products and services can help you gain more customers and generate more commissions. Choose partners who can help you develop solid affiliate marketing strategies, improve your marketing campaigns, and engage your audience more effectively.
Examining Earnings Potential From Affiliate Programs
Commissions are strong incentives for an affiliate marketer to advertise and promote a company's products and services. The most popular type of commission-based affiliate program is pay-per-sale schemes.
Compared to pay-per-action models, this type of program enables affiliates to have greater earning potential over longer periods. As such, carefully examine the affiliate program a real estate company or agent offers to maximize your earning capacity.
Check The Cookie LifeTime Of An Affiliate Program
The cookie duration is an important consideration when examining an affiliate program. After clicking on your special affiliate link, it determines how long a user is considered a referral.
For instance, a real estate company has a cookie duration of 20 days for its affiliate program. If a client purchases a property through your referral link after 20 days, their purchase won't be considered a converted sale, netting you zero commissions.
The average cookie duration for real estate affiliate programs is 15 to 30 days. A real estate affiliate program with a longer cookie lifetime is better for affiliate marketers. It creates a stable stream of revenues through long-term affiliate connections with reputable companies.
Understand The General Terms And Conditions
Make sure to read and understand the terms and conditions of your affiliate partnership carefully, as you should with any contract. If you want to ensure that you and the real estate company are on the same page, the expectations and requirements from both parties should be stipulated clearly.
3 Tips To Become A Successful Real Estate Affiliate Marketer
Follow these three simple steps to increase your commissions and become a successful real estate affiliate marketer in an extremely competitive niche:
Create Solid Content
You must produce high-quality content if you want your website to gain traction and acquire new clients. Every content you create and publish should cater to the needs and preferences of your target audience.
Employing various SEO strategies and incorporating specific keywords into your content is also recommended. Doing so increases customers' likelihood of visiting your website and purchasing products using your affiliate link. Familiarize yourself with various content creation methods to produce useful and appealing content across different platforms.
Know Your Products
Having mastery over the products or services you promote will set you apart from other affiliate marketers. To stand out as a real estate affiliate, you should be recognized as a reliable authority or a credible source of comprehensive information about the properties you promote. Despite being paid to promote things, you should still do your research and know the pros and cons of every product you market.
Engage Your Visitors By Providing Helpful Information
The most effective affiliate marketers engage their visitors and provide them with useful and appealing content. Allow comments if you have a blog, a social media page, or a YouTube channel. Doing so lets you interact with your visitors, allowing you to know them better.
Overtly promoting and advertising a product will not attract enough traffic and generate good revenue for affiliate websites. Nowadays, customers prefer to purchase products or avail services from an affiliate marketer that encourages community interaction.
The more often clients return to your website and perceive it as a community of individuals with common interests, the higher your conversion rates will be.
Conclusion
Being a member of a real estate affiliate program has several benefits. However, it's important to remember that generating more commissions and becoming a successful real estate affiliate marketer requires more than finding the right affiliate program.
If you an avid fan of Sephora products, check out this article from Automatic Growth on things you should know about the Sephora Affiliate Program.
