Are you in the crafting niche? Then you know about Hobby Lobby - America’s favorite arts and crafts stores with multiple brick-and-mortar locations nationwide. They also have a digital presence and have launched an affiliate program.
If you’ve always loved crafting and wanted to earn from your hobby, you can try affiliate marketing. It gives you an added income stream apart from selling your creations.
Read on to learn about the Hobby Lobby affiliate program and also know about the Hobby Lobby affiliate companies.
Hobby Lobby: A Brief Overview
Hobby Lobby is a retail chain of arts and crafts stores based in the United States. Hobby Lobby is known for its various products, including fabrics, art supplies, home decor, and seasonal items. The company was founded in 1972 by David Green and is now owned by the Green family
The company's mission is to provide a one-stop shop for arts and crafts enthusiasts while offering exceptional customer service.
In addition to its commitment to quality products and customer service, Hobby Lobby is also known for its Christian values and philanthropy. The company is closed on Sundays to allow employees to spend time with their families and attend religious services, and it regularly donates to Christian organizations and charities.
Hobby Lobby Affiliate Program: The Basics
Hobby Lobby offers commissions from sales made through HobbyLobby.com. Affiliates get a unique link that they can use in their blogs and content to promote various products sold by the giant arts and crafts store. You get a commission depending on the products sold.
Hobby Lobby doesn’t offer the affiliate program directly. Instead, it’s hosted by CJ Affiliate, one of the leading and largest affiliate networks. This program gives you a 4% commission for every successful sale. You can also join via Flexoffers, another affiliate network that gives a 3.2% commission. Cookies have a 3-day window validity, and payouts are done monthly.
To join the Hobby Lobby Affiliate Program, you must have an active website, blog, or social media account with a considerable following or traffic. Additionally, your content should be related to arts, crafts, or DIY projects.
Benefits of Joining the Hobby Lobby Affiliate Program
Joining the Hobby Lobby Affiliate Program can provide numerous benefits for bloggers, influencers, and website owners in the arts and crafts niche. Here are some of the top benefits of joining the program:
- Passive income: By promoting Hobby Lobby products through your affiliate links, you can earn commissions on sales made by your audience without having to create your products or deal with customer service.
- High-quality products: Hobby Lobby is known for its extensive selection of high-quality arts and crafts supplies, home décor, and seasonal decorations. As an affiliate, you can promote products you genuinely believe in and that your audience will love.
- Large customer base: Hobby Lobby has over 800 stores across the United States and a massive online presence, which means you'll have access to a vast customer base to promote.
- Access to exclusive promotions and deals: As a Hobby Lobby affiliate, you'll have access to exclusive promotions and deals, including seasonal sales, discounts, and free shipping offers, which you can share with your audience to boost sales.
- Supportive affiliate team: The Hobby Lobby Affiliate Program is managed by industry-leading affiliate networks, providing you with access to a team of seasoned and qualified affiliates. You can expect great support, with prompt answers to your queries on payments and other matters.
Joining the Hobby Lobby Affiliate Program
As mentioned, Hobby Lobby runs its affiliate program through CJ Affiliate or Flex Offers. To join the program, you need to create an account with either affiliate network. We suggest going for CJ Affiliate because of the higher commission rate.
To register, you must provide your name, email, ID, company information, and traffic sources. The affiliate network will verify your information and approve your application.
When joining, specify how you want to receive your payout. Most of these networks will offer multiple options to cash out your earnings.
Once you’ve been accepted to the affiliate network, you only have to search for Hobby Lobby amongst their list of companies offering affiliate programs. Complete the application requirements, and wait for approval.
When you’re application is approved, you can begin promoting Hobby Lobby products using your unique affiliate link.
Promoting Hobby Lobby Products
Once you join the Hobby Lobby Affiliate Program, it's time to start promoting their products to your audience. Here are some effective ways to promote Hobby Lobby products and best practices for doing so:
- Write product reviews: One of the best ways to promote Hobby Lobby products is by writing product reviews on your blog or social media accounts. Be sure to include your affiliate links in your reviews and provide honest and informative reviews of the products to help your audience make informed purchasing decisions.
- Create tutorials: You can also create tutorials on how to use different Hobby Lobby products, such as crafting supplies or home decor items. By creating engaging and informative tutorials, you can showcase the benefits of the products and encourage your audience to purchase them.
- Share on social media: Social media is an excellent platform for promoting Hobby Lobby products. Share images and videos of the products in use, tag Hobby Lobby in your posts, and include your affiliate links in your social media posts.
- Display ads: Another effective way to promote Hobby Lobby products is by displaying ads on your website or blog. You can use banner ads or text links to direct your audience to the Hobby Lobby website and earn commissions on any sales made through your affiliate links.
- Email marketing: You can promote Hobby Lobby products through email marketing campaigns. Create engaging and informative emails that showcase the products and provide links to the Hobby Lobby website with your affiliate links.
Best Practices for Marketing Hobby Lobby
When promoting Hobby Lobby products as an affiliate, it's important to follow best practices to build trust with your audience and maintain a good reputation. Here are some best practices:
- Be honest and transparent: When writing product reviews or promoting products on social media by being upfront about your relationship with Hobby Lobby
- Provide helpful and informative content and focus on providing value to your audience and helping them make informed purchasing decisions
- Avoid spammy or misleading marketing tactics and don't make exaggerated claims about the products or engage in aggressive sales tactics
How to Optimize Your Hobby Lobby Affiliate Marketing Campaigns
Optimizing your affiliate links is an important part of maximizing your earnings as a Hobby Lobby affiliate. Check out these tips:
- Use link-shortening tools like Bitly, which allow you to track clicks and conversions on your links.
- Instead of simply inserting affiliate links into your content, try to weave them into the text naturally and contextually to increase click-through rates and conversions.
- Include images or videos in your content to catch your audience's attention and make your posts more engaging.
- Experiment with different types of content since having diverse content will give you more opportunities to promote your affiliate links.
- Regularly monitor your performance such as link clicks, conversions, and earnings to help you identify which products and types of content are performing best.
Knowing the Hobby Lobby Affiliate Companies
Several Hobby Lobby affiliate companies are also owned and founded by David Green. These companies include:
- Crafts Etc.!: a retailer of Christian materials, educational products, and office supplies
- Hemispheres: a retailer of imported home furnishings and accessories
- Worldwood: a manufacturer of wood products and store fixtures
- Endless Possibilities: a manufacturer of candles and other scented products
- Greco: a wholesale manufacturer of frame products
However, none of these companies is as big as Hobby Lobby which has 969 stores in 47 states.
Final Thoughts
The Hobby Lobby affiliate program is an excellent opportunity for content creators in the arts and crafts niche to earn commissions from promoting items their audience needs and loves. If you’re an avid crafter who purchases from Hobby Lobby and you’ve always wanted to earn from your craft, you can also consider becoming an affiliate.
Remember to be honest and transparent with your audience, create helpful and informative content, and optimize your affiliate links for maximum effectiveness. By doing so, you can build trust with your audience and establish yourself as a credible and trustworthy source of information on arts and crafts products.
You can also check out Hobby Lobby affiliate companies for what they offer, although only the main Hobby Lobby brand has an existing affiliate program.
Are you looking for another affiliate program? Why not try to promote makeup? The beauty industry is a thriving niche and if you love cosmetics, you can check out this list of the best makeup affiliate programs.
