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A Complete Guide To Guest Blogging And How It Can Benefit Your Business

In terms of search engine optimization, Google prioritizes websites that show their expertise, authority, and trustworthiness (E-A-T). Guest blogging is one of the ways you can demonstrate this by increasing the number of backlinks to your page, boosting your social network, and growing brand awareness. 

To start guest blogging, you’ll need to learn about which factors contribute to high-quality guest blogs, how much the process costs, and how to measure its success. 

What Is Guest Posting Or Guest Blogging? 

Guest blogging, also known as guest posting, is the process of writing a blog post published on a third-party blog page. The aim of this is to support your own marketing initiatives, boost PR, and improve SEO. Ideally, the blog owner and the writer belong to the same or a similar niche so that the content is relevant to their audiences. 

The process of guest posting is beneficial for both the writer and the publisher. While the writer gains additional exposure for their brand, the publisher is provided with fresh content for their existing audience. It can also increase web traffic for both the writer’s blog and the publisher’s blog. 

Why Guest Blogging Is Important And How It Impacts SEO

Guest blogging is an important part of any successful SEO strategy. Since good quality backlinks are one of Google’s criteria in ranking a website more prominently in search engine results pages, having legitimate website links like educational blog posts to your page can be extremely valuable.  

  • Encourages high-quality backlinks: Guest blogging allows you to target websites based on your goals specifically and increases the chances of getting a backlink to your page.
  • Improves authority and relevance: Writing for other blogs can contribute to your portfolio and establish you as an authority figure in your industry. 
  • Can attract local demographic: Certain guest blogs can help you attract a local audience depending on their audience, choice of topic, and specific keywords used in your blog post. 
  • Exposes your brand to a new audience: Guest blog posts allow you to reach a wider audience and potential future customers. 
  • Increases the number of clicks and potential sales: Backlinks to your page can lead to a higher number of clicks to your website and higher conversion rates. 

How To Start Guest Blogging For Your Business

No matter what business you own, guest blogging can be an excellent fit for your brand. That said, it can take a few steps to establish yourself as a guest blogger. If you are completely new to the process of blogging and don’t own a blog yet, it may take longer to do so. 

  1. Determine your goals: To track your success, you’ll need to figure out specific, measurable goals for your blog, such as increasing visits by a certain percentage, getting several new subscribers, or improving SERP visibility. 
  2. Think about relevant topics to write about: Depending on your niche, you’ll need to come with original, interesting topics to cover when it comes to creating a blog post. Try to differentiate yourself from the crowd and see what you can contribute to an established blog. 
  3. Research blogs that support your goal: You’ll need to check for top websites that accept guest posts, have backlinks, and have a high domain rating or authority in order to get the results you’re after. 
  4. Reach out to blogs and pitch your idea: To improve chances of success, it’s best to research previous topics and keywords from each blog so that you can strategically craft your guest blogging pitch. Keep it short and simple. 
  5. Write the blog post: Once your pitch is accepted, ensure that your blog is well-written, original, optimized for search engines, and contains relevant links. Don’t forget to include a short bio and social media links. 
  6. Track and measure your results: To see whether you’ve reached your goal, you can use Ahrefs or a similar tool to check the number of hits you’ve received and other useful metrics. 

Tips To Successful Guest Blog Outreach

At first, the blogging outreach process can be quite difficult. To increase your chances, there are some tips you can keep in mind. Not every blog you reach out to will accept your guest posts, but you’ll become more familiar with the process over time. 

  • Customize each email: To make it worth your while, it’s best to take the time to cater each email to the owner of the blog you’re writing to. Address them by name and show them that you’ve done your research before reaching out. 
  • Be genuine but unique: Avoid empty flattery and try to convey your passion for the topic you’re writing and why you’d like to work with them. Distinguish yourself from other bloggers by briefly including your qualifications and background. 
  • Keep trying: Persistence is the key when reaching out to blogs. Some blog owners may not reply to you, and you may receive rejections, so it’s worth staying motivated and modifying your approach as you go along.

What A High-Quality Guest Blog Should Have

A Complete Guide to Guest Blogging and How It Can Benefit Your Business

Quality should be your priority when contributing to a guest blog. You can’t just expect someone to publish a low-quality article and expect it to gain an audience. Every high-quality guest blog should provide quality content and be SEO-friendly. 

  • Author Bio: An author bio provides a background of your qualifications and why readers should trust your opinions and the information you provide in the post. This can include academic credentials or job history. 
  • Call-To-Action: This can help readers subscribe to a blog, download an ebook, visit your shop page, write comments, start a debate, or complete the desired action at the bottom of your blog post. 
  • Internal Links: Links within your article can redirect users to other websites that contain data to back up your arguments and provide other useful information while boosting your SEO. 
  • Images and Video: Integrating other forms of media can greatly boost user engagement through visuals, especially if they are high quality and relevant to your article. 
  • Relevant Keywords: Using relevant keywords can help users find your article using a search engine and can also boost the ranking of your guest blog post. 
  • Social Media Links: Including links to your Facebook, Instagram, Twitter, or other social media channel can help interested users contact you and learn more about your brand. 

The Cost of A Guest Blog

The cost of a guest blog can vary depending on the blog. Some blogs don’t accept payment for guest posts, but others will charge money depending on their domain authority and the amount of their website traffic. This figure can also depend on your niche and location. 

Although it can vary, the publishing fee is between $30-$60 for a website with a DA of 20+ and traffic of 1,000-3,999. However, extremely established websites with a DA of 40+ and traffic of over 500,000 can charge between $800-$15,000. That said, it is best to be realistic and reach out to as many blogs as possible within your price range. 

Measuring Guest Blog Success

With all the effort you put into writing a guest post, measuring the success of your work is important. You’ll need to consider a combination of different metrics, including both immediate and long-term KPIs, so you can learn how to improve the quality of your guest blog in the future. 

Immediate KPIs
Referral TrafficYou can use an analytics tool on your website to check the oncoming traffic to your page from the guest blog site over a certain period to see if you’ve expanded your audience. 
Social SharesYou can compare your number of social shares to previous articles on the guest blog to see how you measure up in terms of reach and audience interest. 
CommentsComments also measure the amount of audience interest and engagement with your post. If there are very few, this may mean your topic does not speak to them. 
Signups or SalesYou can see whether you have an increased number of clicks from campaign links, especially if you have an upcoming product or collection launch  
Brand MentionsYou can set up Google alerts or use similar tools to see if your brand has been mentioned by other users or brands due to the guest blog post. 
Long-Term KPIs
Social Media FollowersIn the long term, you can check whether your number of followers and the potential audience has increased due to your blog post. 
Google Search TrafficGoogle Analytics can help you track traffic to your page and the different sources it comes from, along with the time spent on the page and the bounce rate to check engagement. 
Brand ReputationPositive customer reviews, good feedback, and increased followers can help determine whether your brand’s reputation has improved over time with guest posts. 

Frequently Asked Questions

Before getting into guest posting, you should learn about the basics of guest blogging sites, including what they are, how to generate income, and how much they cost. 

What are guest blogging sites?

Guest blogging sites are websites that accept posts from similar blogs or writers within their industry. They can help boost your brand authority and audience. 

How do guest posts make money?

Guest posts make money by directing users to your blog through backlinks. Sponsored posts, pay-per-view content, or selling ad space are other ways guest blogs can generate income. 

How much does a guest blog post cost?

A guest blog post can cost anywhere between $30 to $800, depending on its domain authority and audience reach. However, this figure can vary between websites. 

Get Effective Guest Blogging Services at Automatic Growth

Guest blogging is one of the best ways to build new relationships and improve your SEO. However, it can be a difficult endeavor — especially if you don’t have the time to write or do research on your own. This is why it’s better to turn to the experts who can do the hard work for you. Learn more about our guest blogging services on Automatic Growth today! 

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