In terms of search engine optimization, Google prioritizes websites that show their expertise, authority, and trustworthiness (E-A-T). Guest blogging is one of the ways you can demonstrate this by increasing the number of backlinks to your page, boosting your social network, and growing brand awareness.
To start guest blogging, you’ll need to learn about which factors contribute to high-quality guest blogs, how much the process costs, and how to measure its success.
Guest blogging, also known as guest posting, is the process of writing a blog post published on a third-party blog page. The aim of this is to support your own marketing initiatives, boost PR, and improve SEO. Ideally, the blog owner and the writer belong to the same or a similar niche so that the content is relevant to their audiences.
The process of guest posting is beneficial for both the writer and the publisher. While the writer gains additional exposure for their brand, the publisher is provided with fresh content for their existing audience. It can also increase web traffic for both the writer’s blog and the publisher’s blog.
Guest blogging is an important part of any successful SEO strategy. Since good quality backlinks are one of Google’s criteria in ranking a website more prominently in search engine results pages, having legitimate website links like educational blog posts to your page can be extremely valuable.
No matter what business you own, guest blogging can be an excellent fit for your brand. That said, it can take a few steps to establish yourself as a guest blogger. If you are completely new to the process of blogging and don’t own a blog yet, it may take longer to do so.
At first, the blogging outreach process can be quite difficult. To increase your chances, there are some tips you can keep in mind. Not every blog you reach out to will accept your guest posts, but you’ll become more familiar with the process over time.
Quality should be your priority when contributing to a guest blog. You can’t just expect someone to publish a low-quality article and expect it to gain an audience. Every high-quality guest blog should provide quality content and be SEO-friendly.
The cost of a guest blog can vary depending on the blog. Some blogs don’t accept payment for guest posts, but others will charge money depending on their domain authority and the amount of their website traffic. This figure can also depend on your niche and location.
Although it can vary, the publishing fee is between $30-$60 for a website with a DA of 20+ and traffic of 1,000-3,999. However, extremely established websites with a DA of 40+ and traffic of over 500,000 can charge between $800-$15,000. That said, it is best to be realistic and reach out to as many blogs as possible within your price range.
With all the effort you put into writing a guest post, measuring the success of your work is important. You’ll need to consider a combination of different metrics, including both immediate and long-term KPIs, so you can learn how to improve the quality of your guest blog in the future.
| Immediate KPIs | |
| Referral Traffic | You can use an analytics tool on your website to check the oncoming traffic to your page from the guest blog site over a certain period to see if you’ve expanded your audience. |
| Social Shares | You can compare your number of social shares to previous articles on the guest blog to see how you measure up in terms of reach and audience interest. |
| Comments | Comments also measure the amount of audience interest and engagement with your post. If there are very few, this may mean your topic does not speak to them. |
| Signups or Sales | You can see whether you have an increased number of clicks from campaign links, especially if you have an upcoming product or collection launch |
| Brand Mentions | You can set up Google alerts or use similar tools to see if your brand has been mentioned by other users or brands due to the guest blog post. |
| Long-Term KPIs | |
| Social Media Followers | In the long term, you can check whether your number of followers and the potential audience has increased due to your blog post. |
| Google Search Traffic | Google Analytics can help you track traffic to your page and the different sources it comes from, along with the time spent on the page and the bounce rate to check engagement. |
| Brand Reputation | Positive customer reviews, good feedback, and increased followers can help determine whether your brand’s reputation has improved over time with guest posts. |
Before getting into guest posting, you should learn about the basics of guest blogging sites, including what they are, how to generate income, and how much they cost.
Guest blogging sites are websites that accept posts from similar blogs or writers within their industry. They can help boost your brand authority and audience.
Guest posts make money by directing users to your blog through backlinks. Sponsored posts, pay-per-view content, or selling ad space are other ways guest blogs can generate income.
A guest blog post can cost anywhere between $30 to $800, depending on its domain authority and audience reach. However, this figure can vary between websites.
Guest blogging is one of the best ways to build new relationships and improve your SEO. However, it can be a difficult endeavor — especially if you don’t have the time to write or do research on your own. This is why it’s better to turn to the experts who can do the hard work for you. Learn more about our guest blogging services on Automatic Growth today!
