Relevant and quality content simply isn’t enough as the internet is a very competitive landscape. Google considers a plethora of other factors when ranking pages on the SERPs. One of these is the authority or trustworthiness of the content provider or website. Google has one critical way of measuring authority: backlinks.
Backlinks are extremely important in SEO because they are one of the most important ranking factors for every major search engine. Now that you understand what backlinks are, let us show you how to obtain them:
Reclaim Unlinked Mentions
Reclaiming unlinked brand mentions is most likely the simplest and fastest way to build high-quality backlinks. Unlinked mentions are basically website or blog mentions of your brand that do not link to your website.
In order to reclaim these mentions, all you have to do is monitor who is mentioning your brand on blogs or in the news. You can do this with Google Alerts, which is a simple (and free) tool.
Update Outdated Content
If you come across an article that hasn't been updated in a while, look at how many backlinks it has. If many publications are citing that content, you can simply create a better, fresher piece with more relevant data.
Once the content is live, you can contact bloggers who have linked to the old version to inform them of the new version.
Create an Ultimate Guide
An Ultimate Guide is a piece of content that is intended to be the most comprehensive resource on a specific topic. It contains all the information one needs so that it won’t be necessary to go anywhere else to learn more about the subject.
These Ultimate Guides attract inbound backlinks because they assist bloggers and content writers in referencing a concept they mention—all within a single, dependable one-stop resource.
These are all White Hat techniques that will boost your link building campaign. Although effective, these strategies require a lot of experience. On top of that, they can be time-consuming. Automatic Growth provides link building services that are not only effective but also tailored to your needs.
If you want to start building links, contact Automatic Growth today!
