One of the factors that contribute to building a successful SEO campaign is link building. This involves increasing the number of backlinks to your website and making it more visible on search engine results. In addition to local links, building foreign links can also be incredibly effective to promote your business across multiple countries.
However, getting links from international websites can be a complicated process. Because of this, doing research into cultural and language norms, industry behavior, and various search engines is key to building foreign links that can grow your brand.
In addition, statistics on Social Media Today note that 51% of digital media marketers say it takes one to three months to see the impact of link-building efforts, so it’s best to create a global strategy as soon as today.
Do I Need to Build Foreign Links?
Even if your brand only operates in one country, you can benefit from running link-building campaigns in different countries. For instance, if you’re operating in the United States, but want to sell your products to customers in Germany, your business should aim to build links in both countries.
Working with an experienced link building agency can help you navigate around:
- Working with other search engines apart from Google, such as Naver in South Korea and Baidu in China that may have different criteria for SEO
- Accommodating different languages depending on your country of choice, in addition to English searches in a non-English territory that will require specialized keywords
- Encountering different cultures and different consumer behaviors, meaning that your company may have to adjust its link building campaigns across different countries
Tips and Tricks for Foreign Link Building
Just like local link building, obtaining high-quality links is key. To add to this, there are some guidelines of foreign and international link building that you should keep in mind.
Understand the digital landscape of your target country
The 2021 report on the digital industry from We Are Social and Hootsuite outlines the different ways inhabitants of your target country make use of social media, e-commerce, and more. This can help you in terms of idea generation when it comes to creating content that can be used for foreign link-building purposes.
Target specific domains and IP addresses
To succeed in gaining links from a specific geographic region, you’ll need good content targeted at that region in the right language. To get relevant links, looking at country-specific links such as an IP address from a German server or a ‘.de’ domain for Germany is highly preferable.
Research your competition
Finally, when you find websites relevant to your market, you can use directories to see where your competitors are listed and determine what type of content they’re creating. You can improve on this content to help you obtain potential placements that are culturally relevant for your target market.
Although link building can be a time-consuming process for many businesses, making the effort to build high-quality foreign links can help introduce your goods and services to global markets. Contact Automatic Growth today to get started with building your global SEO strategy!
