Whether you’re looking into finding editorial placements for your brand or considering niche edit links, both backlink strategies can be highly beneficial for boosting your online presence. The more backlinks a page has, the more organic traffic it receives from search engines like Google.
While editorial placements are preferred for creating long-term backlink strategies, niche edits are usually a faster and low-risk way to boost your website ranking.
What are Editorial Placements?
Unlike other types of advertising, editorial placements feature your goods and services in an online article. This allows targeted readers to learn about your brand and see what you have to offer. For instance, many bloggers are interested in featuring well-written guest posts on their blogs if you share a common customer base.
In return, you get backlinks to your site, which boosts your chances of receiving a higher ranking on search engines. However, only having one or two placements out there won’t guarantee you the exposure you’re after. It takes time and money to create high-quality content on multiple websites.
Advantages of Editorial Placements
Although creating editorial placements and guest blog posts require investments in terms of time and money, it can be worth it if you’re looking for a long-term SEO strategy. This is because Google needs to index the post before it becomes visible online.
Some advantages include:
- Enables you to insert your main keywords in the article title.
- Lets you embed links in original content
- Gives you more traffic if your content is valuable and relevant
- Can lead to better relationships with bloggers and other brands in your niche
What Are Niche Edits?
Niche edits or contextual links occur when you decide to place a link in an article that already exists. Like editorial placements, where totally new articles are created, it’s important to find a blog or website that’s directly related to the product or service you’re trying to promote.
In 2019, the majority of SEO experts said external links were one of the three most valuable aspects of their search optimization strategies, according to Hubspot. Niche edits enable you to get backlinks from external websites that are already recognized as an authority by Google, driving targeted traffic back to your website.
Advantages of Niche Edits
Unlike editorial placements, you can’t usually influence the article title of already existing posts. You may not also get the relevant keywords you’re after. However, it can be easier to get a niche edit link than a guest post slot if you’re addressing new trends and developments.
Some advantages include:
- Higher chances of gaining traffic since existing posts are already previously indexed
- Doesn’t require as much capital since you don’t have to create a new piece of content
- Authority sites are more likely to approve niche edit links
At the end of the day, both backlinking approaches come with their own set of advantages and disadvantages. Depending on your specific goals, time-frame, and available budget, editorial placements and niche edits can be used separately or together to help you obtain a wider readership.
Learn more about which strategy suits your brand with Automatic Growth. Contact us today to start growing your online presence!
