Backlinks are one of the best tried and tested ways you can boost your search engine rankings. As an integral part of SEO, backlinks can do wonders in enhancing your site’s visibility and awareness. Contextual backlinks, in particular, are crucial in making your site appear more trustworthy — which is one of the most important facets of SEO.
Contextual backlinks are relevant to your site and are inserted in such a way that there is a direct relation to the rest of the content surrounding it. Since this is preferred by search engines, you are more likely to rank high on search engine results pages (SERPs). As a result, you can deliver exactly what people are looking for and remain top of mind.
Statistically, 75% of searchers do not go past the first page of results shown — which is why contextual backlinks should be one of your top priorities. Read on to learn more about contextual backlinks and how to apply them to your own website.
What Is A Contextual Backlink?
A contextual backlink is a link in any written content, including articles, blogs, interviews, or press releases. These links can be inbound, meaning that they link to your site’s content, or outbound, where it links to other websites. Since search engine algorithms place greater weight on relevance and context, contextual backlinks are a preferred strategy for boosting SEO.
Importance of Contextual Backlinks
Compared to other backlinking strategies, contextual backlinks are relevant and always inserted naturally throughout the text. Non-contextual backlinks, on the other hand, normally do not have regard for relevance or context. These are simply links to credit authors and their platforms or websites.
Contextual backlinks are important as their SEO value is much higher compared to other linking strategies. Devoting attention to these links can help you successfully and quickly improve your site and its search performance, as search engines prefer and trust contextual links because of the value that they deliver.
Ways to Get Contextual Backlinks
There are a number of ways you can get contextual backlinks. Once you are ready to improve your linking strategies, you can try out a combination of these tactics.
Guest Blogs
Through guest blogs, you can get high-quality backlinks from websites with well-established authority within your niche. When you invite writers to create guest blogs for your site, you have the opportunity to tap into new markets and gain a bigger following.
With these posts, inserting contextual backlinks is easy. For as long as you invite writers whose work is relevant to your niche, then inserting a contextual backlink will make perfect sense as it is done so naturally.
Niche-Focused Authority Links
Securing niche-focused authority links entails crafting creative, out-of-the-box pitches to leading blogs and sites in your niche in order to stand out. With this type of contextual backlinking strategy, there should be a direct connection to your niche or industry.
When done correctly, niche-focused authority links can help you reach more readers who are looking for the information, products, and services that you have to offer.
Editorial Links
When authoritative sites want to link to your site’s content, this is understood as editorial linking. Sites do this when they consider your website to be a valuable resource. These organic inbound links should also be included naturally throughout the content posted.
Examples of editorial backlinks include citations of your page as a source of information, creator of infographics, interviews, and link roundups.
Broken Backlinks
Broken backlinks are one of the simplest ways you can get natural, contextual backlinks for your site. You can start by finding relevant websites within your niche that have broken or dead links by using tools like Ahrefs.
Afterward, you need to create and publish a new post that will serve as a replacement for the broken link. You can then ask the original owner of the broken link if you can submit your post to fix that link.
What Makes A Good Backlink
The following components, when put together, are a recipe of success for creating a good backlink:
- Page Rank - The higher the page rank of a website, the more chances you have of building a powerful backlink.
- Relevance - Links from relevant sites are a lot more powerful compared to non-relevant sites because these have a direct relation to the content being referenced.
- Type of Site - Search engines take into consideration the type of site, especially those with greater authority.
- Number of Outbound Links - You need to be strategic with the number of outbound links on a site, because fewer outbound links may actually be considered more valuable.
- Authority - Again, authority is pretty much the most important consideration for a good backlink as they have a direct relation to the quality and credibility of a site.
Frequently Asked Questions
Before you get started on your contextual backlinking journey, here are some answers to the most frequently asked questions:
What Are The Different Types of Backlinks?
The different types of backlinks include press release backlinks, editorial backlinks, guest blogging backlinks, acknowledgment backlinks, free tool backlinks, comment backlinks, badge backlinks, and webinar backlinks.
What Are The Benefits of Contextual Linking?
Contextual linking boasts a number of benefits, including building your site’s awareness and authority, lessened bounce rates, an increase in traffic and consequently, conversions. When you master this linking strategy, you can build a bigger network of backlinks and see your SEO ranking improve like never before.
How Do You Add A Contextual Link?
Contextual links can be added naturally to the text of an article or blog, for as long as there is direct relevance. The anchor text chosen for your contextual link should also make sense and supplement the rest of the information provided.
What Backlinks Are The Best For SEO?
Contextual backlinks are the best for SEO because search engines actually prefer links with greater value and relevance. This is also one of the fastest ways you can see an increase and improvement in the search performance of your website.
Contextual backlinks are definitely worth the additional effort that goes into creating quality content. You can not only build your network of authority sites related to your niche, but see your rankings improve big time due to search engines’ preference for relevance and quality.
Get started on your contextual backlink strategy today! Check out our different backlink packages so that you know what your options are. Contact Automatic Growth today to learn more!
