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Walmart Affiliate Program Review: Is it Worth Joining?

Published: April 25, 2023
Last updated: February 7, 2024
Walmart Affiliate Program Review: Is it Worth Joining?

Affiliate marketing is a popular way of making money online. Walmart, one of the world's largest retailers, has an affiliate program that allows you to earn commissions by promoting their products on your website or blog. But is the Walmart Affiliate Program worth joining? In this review, we will take a closer look at the program, its benefits, and drawbacks and help you decide if it is the right choice for you.

What is the Walmart Affiliate Program?

The Walmart Affiliate Program allows individuals or businesses to earn commissions by promoting Walmart products on their websites or blogs. When a customer clicks on an affiliate link and makes a purchase, the affiliate earns a commission.

How to Join the Walmart Affiliate Program?

Joining the Walmart Affiliate Program is free and easy. You need to sign up on their website, and once your application is approved, you will get access to their affiliate tools and resources, including links and banners to promote their products.

Benefits of the Walmart Affiliate Program

There are several benefits of joining the Walmart Affiliate Program, including:

  • High Commission Rates: The Walmart Affiliate Program offers a competitive commission rate of up to 4% on each sale.

  • Wide Range of Products: Walmart has a vast inventory of products, including electronics, home goods, clothing, and more, making it easy for affiliates to find products to promote.

  • Trusted Brand: Walmart is a well-known and trusted brand, making promoting its products to your audience easier.

  • Easy to Use Dashboard: The affiliate dashboard is user-friendly and provides real-time tracking of your sales and earnings.

Drawbacks of the Walmart Affiliate Program

While there are several benefits of the Walmart Affiliate Program, there are also some drawbacks, including:

  • Low Commission Rates: Although Walmart offers a competitive commission rate, it is still lower than other affiliate programs.

  • Limited International Shipping: Walmart only ships to a few countries, which may limit your audience.

  • Strict Approval Process: Walmart has a strict approval process, and not all applications are approved.

Walmart Affiliate Program Review

The Walmart Affiliate Program is a great way to earn money through affiliate marketing. The program offers a wide range of products, a competitive commission rate, and a trusted brand. However, the low commission rate and limited international shipping may not be ideal for everyone.

Walmart Affiliate Program Performance

According to recent statistics, the Walmart Affiliate Program has been performing well in terms of sales and earnings. Here are some of the key performance metrics for the program:

  • The Walmart Affiliate Program has over 18,000 active affiliates promoting products from Walmart's online store.

  • The program generated over $100 million in sales in 2020, up from $50 million in 2019.

  • The average commission rate for affiliates in the program is 3.5%, which is competitive compared to other affiliate programs.

  • The program has seen an average conversion rate of 8.3%, which means that for every 100 visitors to an affiliate's website, about eight of them purchase through Walmart's online store.

  • The top-performing categories for the Walmart Affiliate Program are electronics, home goods, and apparel.

These statistics show that the Walmart Affiliate Program can be a lucrative opportunity for those looking to monetize their website or blog through affiliate marketing. With its high conversion rate and competitive commission rate, affiliates can earn significant passive income by promoting Walmart's products to their audience.

Best Practices for Success in the Walmart Affiliate Program

While the statistics show that the Walmart Affiliate Program can be profitable, there are some best practices to keep in mind to maximize your success:

  • Choose relevant products: Promote relevant products to your audience and fit your niche. This will increase the likelihood of your audience making a purchase through your affiliate link.

  • Write informative content: Provide valuable information to your audience about the products you are promoting, such as product features, benefits, and reviews. This can help build trust and increase the likelihood of a purchase.

  • Use attractive visuals: Use high-quality images and videos to showcase the products you are promoting. This can help capture your audience's attention and make them more likely to purchase.

  • Promote strategically: Promote Walmart's products strategically by placing affiliate links within your content, such as in product reviews or buying guides. This can increase the chances of your audience clicking on the links and making a purchase.

  • Monitor performance: Use the affiliate dashboard to monitor your sales and earnings regularly. This can help you identify trends and adjust your promotional strategies to improve performance.

By following these best practices, you can increase your chances of success in the Walmart Affiliate Program and earn significant passive income through affiliate marketing.

Walmart vs. Costco’s Affiliate Marketing Programs

Regarding affiliate marketing, two of the largest retailers in the world, Walmart and Costco, offer affiliate programs that allow you to earn commissions by promoting their products on your website or blog. In this section, we will compare the Walmart and Costco affiliate programs to help you decide which is better for you.

Commission Rates

The commission rate is one of the most crucial factors to consider when choosing an affiliate program. The Walmart Affiliate Program offers a commission rate of up to 4%, while the Costco Affiliate Program offers a commission rate of 2%. This means you can earn more money with the Walmart Affiliate Program.

Product Selection

Both Walmart and Costco offer a vast selection of products, but there are some differences to keep in mind. Walmart has a broader range of products, including electronics, home goods, clothing, and more, while Costco focuses mainly on bulk items, such as groceries, household items, and electronics. This means the Walmart Affiliate Program may be a better choice to promote a wider range of products.

Approval Process

Both Walmart and Costco have a strict approval process for their affiliate programs. However, Walmart's approval process is generally faster than Costco's. Walmart usually approves applications within a few days to a week, while Costco's approval process can take up to six weeks.

User-Friendly Dashboard

Both Walmart and Costco offer a user-friendly dashboard that provides real-time tracking of your sales and earnings. However, Walmart's dashboard is generally more user-friendly and easier to navigate than Costco's.

Brand Reputation

Walmart and Costco are both well-known and trusted brands, but Walmart has a more extensive reach and a larger customer base. This means that promoting Walmart's products may be easier than promoting Costco's products.

Shipping Options

Walmart offers international shipping, while Costco only ships to the United States and Canada. This means the Walmart Affiliate Program may be better if you have an international audience.

Frequently Asked Questions

  1. What commission rate does the Walmart Affiliate Program offer?

The Walmart Affiliate Program offers a commission rate of up to 4% on eligible sales.

  1. What products can I promote through the Walmart Affiliate Program?

You can promote a wide range of products from Walmart's online store, including electronics, home goods, clothing, and more.

  1. What tools and resources are available for affiliates in the Walmart Affiliate Program?

The Walmart Affiliate Program provides affiliates with a user-friendly dashboard that offers real-time tracking of their sales and earnings. The program also offers promotional materials, such as banners and links, that you can use to promote Walmart's products.

  1. Does the Walmart Affiliate Program offer international shipping?

Yes, Walmart offers international shipping, which means that affiliates can promote Walmart's products to audiences outside of the United States.

  1. Are there any fees to join the Walmart Affiliate Program?

No, there are no fees to join the Walmart Affiliate Program.

The Walmart Affiliate Program is a reputable and reliable program that can help you earn commissions through your website or blog. With its competitive commission rates and high conversion rate, affiliates can earn significant passive income by promoting Walmart's products to their audience. By following best practices for success in the program, affiliates can maximize their performance and earnings.

If you wish to see what the Costco referral program offers and how it works, read through our blogs at Automatic Growth today.

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

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