In spite of the recent COVID-19 outbreak, the fitness sector has experienced tremendous growth in recent years as more American adults start to prioritize their health. The industry has been growing at a steady rate of 8.7% each year and is now expected to have a global market value of over $434 billion by 2028.
A large part of the industry's exponential growth can be attributed to fitness centers investing heavily in fitness affiliate programs. In this article, we’ll discuss the various types of fitness affiliate programs available, along with some tips on how to become a successful affiliate marketer. Read the article below.
What Are Fitness Affiliate Programs
Fitness affiliate programs are a type of affiliate marketing program that allows social media influencers, bloggers, writers, and content creators to earn commissions by promoting products or services related to fitness. Generally, it entails a business collaborating with an affiliate to market its merchandise, with the retailer compensating the affiliate marketer via commissions for each sale they make.
Fitness affiliate programs are usually offered by companies that specialize in fitness products or services, such as fitness apparel, supplements, training, or equipment. This is an effective marketing strategy for credit card and fitness companies to expand their reach, improve brand awareness, and increase sales.
Benefits Of Becoming A Fitness Affiliate
In 2022, affiliate marketing spending in the U.S. reached $8.2 billion making it one of the most lucrative and high-paying niches for affiliate marketers. Being a fitness affiliate also offers several benefits, including:
Low start-up costs. Affiliate marketing allows virtually anyone with a huge following to start an affiliate marketing business in the fitness industry. Compared to other advertising strategies, fitness affiliate marketing has a much lower start-up cost.
High ROI. Aside from having low initial expenses, fitness affiliate marketing offers great ROI due to the high commission rates usually offered by fitness companies. Fitness affiliate programs typically offer a commission rate of 10-20%, although some programs may offer higher rates allowing you to earn more passive income.
Increased traffic. While there are many ways of generating traffic for your website, social media page, or Youtube channel, affiliate marketing is unmatched in this field. Partnering with well-known fitness brands can exponentially increase the number of visits to your content platform.
Reputation boost. Being an affiliate marketer for reputable and well-known fitness companies greatly boosts your merchant credibility, enabling you to advertise more products and generate more revenue.
Types Of Fitness Affiliate Programs
Several different fitness affiliate programs are available today that reward fitness enthusiasts for promoting fitness products and services. Here are some programs that provide great commission rates and appealing promotional materials, such as banners, ads, and text links, that can help you make more sales.
Titan Fitness
Titan Fitness offers a variety of equipment that target people who enjoy powerlifting, weightlifting, and circuit training. They sell free weights, industrial-grade weight racks, dumbbells, barbells, kettlebells, and boxing gear.
To attract more customers and help affiliates generate more sales, Titan Fitness sells its products at a cheaper price compared to other retailers making them more affordable and accessible for anyone looking to bulk up or simply maintain their physical fitness.
With regard to their commission structure, Titan Fitness offers a generous 4% to 5% commission rate, depending on which products you sell.
Ace Fitness
Compared to other fitness affiliate programs, ACE Fitness is quite different in terms of the merchandise they offer. Instead of marketing gym memberships or supplements to consumers who are looking to bulk up or stay in shape, ACE Fitness offers certifications for aspiring fitness coaches.
In the past 30 years since its affiliate programs began, it has accumulated a network of more than 90,000 fitness advisors and lifestyle coaches. This established ACE Fitness as a reliable and credible authority in healthy living.
This Impact-powered affiliate program from ACE Fitness provides a 7% commission on course enrollments for its partner affiliates during a 90-day cookie period.
Life Fitness
For more than 45 years, Life Fitness has produced and distributed the highest quality exercise equipment around the world. It has become a household name for fitness enthusiasts and gym owners looking to purchase all sorts of exercise machines, such as stationary bicycles, treadmills, weight racks, barbell sets, and elliptical machines.
To increase its marketing efforts, Life Fitness took its affiliate program to the next level. They offer one of the highest commission rates in this niche at 8% and a lengthy 30-day cookie duration. In addition to performance-based incentives and bonuses, they also offer a high average order value exceeding $3,000.
Horizon Fitness
Johnson Health Tech, the business that created Horizon Fitness, has been producing sturdy training gear for the past 35 years. Many gyms in the U.S. make use of their world-class equipment, including elliptical striders, exercise cycles, treadmills, and rowing machines.
Affiliate marketers of Horizon Fitness earn 8% commissions for every successful purchase using their special affiliate links. Additionally, they offer a 30-day cookie period along with 24/7 support from their dedicated affiliate department. Horizon Fitness' average order volume is over $800, and they offer free shipping on all cardio equipment, which makes it easier for their affiliates to close sales.
How To Become A Fitness Affiliate
Fitness affiliate programs are a great way for fitness enthusiasts to monetize their passion and make money from their blogs or social media accounts. Being a fitness affiliate can be challenging and quite complex. Here are some ways to become a successful fitness affiliate and maximize your earning potential.
Researching Different Programs
The key to finding the perfect fitness affiliate program for you is to do extensive research. There are several affiliate programs in the fitness niche, each with its pros and cons. Carefully examine the structure of the affiliate program you are applying for.
When researching different programs, consider factors such as commission rate, cookie duration, and whether the company offers performance-based incentives. Moreover, take a look at fitness affiliate programs that provide promotional materials such as banners, text links, and product images as these could help you better promote their products or services.
Applying For The Program(s) Of Your Choice
When submitting an application for the program of your choice, take into account both the type of affiliate program and your level of expertise. Consider the amount of competition in the affiliate program of your choice; the more affiliate marketers a fitness company has, the fewer conversion opportunities you will have. This also means lesser revenue and commissions.
Registration procedures for each fitness affiliate program vary, so it is advisable to have a list of your top five programs, on the off-chance that your initial applications are rejected.
During the application, thoroughly read and understand the terms and conditions of your affiliate partnership with a company. It is best to have a clear understanding of what is expected from you and what you could expect from the other party.
Promoting Your Affiliate Links And Products/Services
Effective affiliate marketing is more than just promoting a company’s products and services and posting your affiliate links. In order to attract and sustain customers, you have to consistently create appealing and useful content. Your content should engage your clients and educate them about fitness, healthy living, and the benefits of various gym equipment.
In addition, strategically incorporate search engine optimization (SEO) strategies into your marketing approach. Be location specific and target specific keywords in order to improve your website’s rankings and visibility in search results. It is more likely that your affiliate link will be clicked if you have more people visiting your website.
Tracking Your Performance And Commissions Earned
If you're serious about developing your affiliate marketing program, you'll need to exert more effort than just advertising and promotion.
Analyze the response to your postings on the content platforms you chose. Measure the performance and conversion rate of your promotional materials using various analytics tools designed for affiliate marketing. Ensure your marketing approach is tailored to your target audience's demographics and preferences by tracking your overall growth and other key metrics.
Furthermore, if your revenue and commissions are declining, review the possible variables that contribute to the decline. You can then adjust and pivot according to relevant data as required. You need to be aware of your analytics if you want to continue to be relevant and successful with both your affiliate marketing and your general content.
Frequently Asked Questions
Below are some of the most commonly asked questions regarding fitness affiliate programs.
What do I need to know before starting affiliate marketing?
Before starting affiliate marketing, consider which niche you want to discuss and promote. To stand out among other affiliate marketers, choose a specific niche that is high-paying with high volume of potential customers.
How do affiliates get paid?
When you sign up for an affiliate program, you receive a special link with a tracking ID. This enables the retailer to determine whether you have referred clients to their website or online store. For each successful purchase of your referrals, you earn a percentage of that sale as commissions.
Is the fitness niche saturated?
Currently, the fitness market is incredibly saturated. However, this does not eliminate the opportunity to earn large commissions with top fitness affiliate programs.
Conclusion
The majority of fitness companies and brands use fitness affiliate programs to increase their revenue and generate sales from third-party marketers, otherwise known as affiliates. Affiliate marketers earn commissions as payment for their marketing efforts and for each successful conversion.
If you are an enthusiast for beauty products, check out this article from Automatic Growth on the best make-up affiliate program in the U.S.
