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What To Know About The Chewy Affiliate Program

Published: April 14, 2023
Last updated: February 12, 2024
What To Know About The Chewy Affiliate Program

You might be interested in becoming a Chewy affiliate if you have a website or blog dedicated to pets. If you share pet-related content on your blog, YouTube channel, or another platform, you can monetize through the Chewy affiliate program

Affiliates earn commissions by promoting Chewy's products on their website or blog. Chewy is an online retailer of pet supplies and products. In addition to discounts, giveaways, and limited-edition products, Chewy sometimes offers affiliates exclusive promotions and products. As a result, Chewy's website may see more sales, and your conversion rate may be higher. A Chewy affiliate can access over 45,000 products from over 2,000 brands as part of Chewy's inventory.

You will find everything you need to know about the Chewy affiliate program in this article, including advantages, joining requirements, commission structure, cookie periods, payment methods, the application process, ways to optimize your conversion rate, the pros, and cons of the program, as well as the frequently asked questions.

If you are interested in receiving daily payments, check out our article on five things about an affiliate program that pays daily.

Overview Of Chewy's Affiliate Program

Anyone who blogs about pets or has a social media presence can join the popular pet retailer's affiliate marketing program. Whenever a customer purchases through your affiliate link, you earn a commission. Partnerize manages its affiliate program. 

Partnerize provides affiliates with banners, text links, and product feeds to promote Chewy's products on a website or blog. The commission rate depends on your sales volume and the product category.

Benefits Of Joining The Chewy Affiliate Program

By joining the Chewy affiliate program, affiliates can enjoy exclusive perks. Chewy affiliates receive the following benefits:

  • You can earn a 4% commission on all sales with your affiliate link.
  • Become a successful affiliate with Chewy's affiliate team's one-to-one support.
  • A wide range of pet-related products to promote.
  • Affiliates receive regular Chewy updates about trends and opportunities through their monthly newsletter.
  • Through Partnerize, you will get complete affiliate dashboard access.

How To Join The Chewy Affiliate Program

Join the Partnerize platform to apply for the Chewy affiliate program. Chewy reviews your website or blog within 3-5 working days to evaluate whether it meets its standards. After your application is approved, you can promote Chewy's products on your website or blog.

Two affiliate networks offer Chewy's affiliate program: CJ Affiliate and Partnerize. This makes things a little more complicated than most other affiliate programs. Despite only Partnerize's mention on the official Chewy website, the Chewy affiliate program is still available through CJ Affiliate. 

The difference between the two networks is the terms of the two programs. This will likely influence your choice between the two affiliate platforms. Join one of those networks first to join the Chewy affiliate program. You should go through Partnerize, which is Chewy's main affiliate network. 

Visit Chewy's affiliate landing page to sign up with Partnerize. To complete registration, click the link in the verification email you received from Partnerize once you have provided some basic information. The application process is relatively straightforward. You can become a Chewy affiliate by following these steps:

  • Visit Chewy's affiliate page to fill out the online application form.
  • Get started with Partnerize by creating an account and providing the required personal details.
  • Ensure your application connects to your best-performing social media accounts to promote Chewy products.
  • Chewy will review your application once you submit it online.
  • You'll receive an email notification if Chewy accepts you as an affiliate.
  • As an affiliate, you will receive instructions once you are accepted.

Most applicants receive a response from Chewy within 3-4 working days, but it can take as long as one week.

If you have a beauty or fashion blog, read our article on the Sephora affiliate program.

Requirements For Becoming A Chewy Affiliate

If you're interested in joining the Chewy affiliate program, you must meet certain requirements. You should have pet-related websites or blogs on pet supplies and products that regularly post informative articles. Chewy affiliates can only join the program if they live in the United States or Canada since Chewy only ships its products to customers in these two countries. Furthermore, you should avoid posting illegal content on your blog or website. 

Affiliates at Chewy must be 18 or older to be accepted as affiliates. Besides this, there is no other specific requirement to join Chewy's affiliate program. To determine which candidates are best suited to represent and promote Chewy's products, the Chewy affiliate team evaluates applications individually. To determine whether your website or social media platform meets Chewy's quality standards, the affiliate team will review it.

Commission Rates, Cookie Period, And Payment Methods

According to Chewy's commission structure, affiliates receive a tier of commission based on the number of sales they generate. Your commissions will be 4% for every sale, with no minimums or caps. Your fee is $15 regardless of the amount a new customer purchases via your link. You need to accumulate $50 in your account to receive Chewy payments. 

A paper check or direct deposit will be mailed to you once you reach the threshold of at least $50 in your Chewy account. According to Chewy, the latest information about this will soon be reflected on its affiliate network pages because the company is updating them. 

Chewy also offers a 15-day cookie period. Your Chewy affiliate links earn commissions whenever qualified sales are generated within 15 days of a customer's first click on your link. Though it might not seem generous, it's quite competitive compared to other online retailers. 

For any purchases a customer makes after the expiry of the cookie period, the sale is not subject to a commission for the affiliate. Depending on which of the two Chewy affiliate networks you have joined, the payment method used to distribute commissions will differ. Payoneer, direct deposit, or check are all available payment methods at CJ Affiliate. In the case of Partnerize, monthly payments are made by check or direct deposit.

Strategies For Optimizing Your Conversion Rate

The following strategies can help you increase your conversion rate and earn Chewy commissions as an affiliate.

  • Your website or blog should prominently display Chewy's products. Chewy's bestsellers can also be featured in your sidebar, or you can write reviews of the products.
  • Content writing about pet supplies and products should be engaging and informative. Establishing your authority in the niche is possible by providing valuable information to your readers. Your website or blog will receive more traffic as a result.
  • Your audience will appreciate exclusive offers and discounts. With this strategy, you can encourage your readers to purchase using your affiliate link.
  • You should promote Chewy's products on social media. Your affiliate link can be included in your posts when you share product pictures and reviews on social media.
  • Make adjustments to your strategies as needed based on the conversion rate. To identify improvement areas, use Partnerize's tracking tools.

Pros & Cons Of Chewy's Affiliate Program

The following sections highlight the pros and cons of becoming a Chewy affiliate.

Pros Of The Chewy Affiliate Program

There is a wide selection of pet products available at Chewy.

  • The brand is extremely well-known and trusted, making it relatively easy to sell.
  • The program offers reasonable commission rates.
  • By the standards of big retail brands, the cookie window is pretty generous.
  • With excellent affiliate support and various promotional materials, getting your audience to buy from Chewy can be easy.
  • Free shipping is also available within the US in 1 - 3 days.

Cons Of The Chewy Affiliate Program

  • Since Chewy does not ship its products internationally, its program isn't suitable for audiences outside the United States.

Frequently Asked Questions

Here are some commonly asked questions by prospective Chewy affiliate users.

  1. At what intervals does Chewy make affiliate payments?

A minimum payout threshold of $50 is required to receive payments from Chewy to their affiliates. Rolling over your earnings to the next month is possible if you do not meet the minimum payout threshold.

  1. What are the social media guidelines for promoting Chewy's products?

Chewy's products can be promoted using your affiliate link on social media. Federal Trade Commission (FTC) guidelines require you to disclose your affiliation with affiliates in your posts.

  1. Is there a minimum audience requirement for becoming a Chewy affiliate?

The amount of traffic you have on your site is not required to become a Chewy affiliate. It may be helpful, however, to market pet products and supplies to a targeted audience of pets.

If you have a website or blog and are interested in monetizing your content, you can join the Chewy affiliate program. A commission can be earned from affiliates who promote Chewy's pet products and supplies on their websites or blogs. Review Chewy's affiliate requirements, commission rates, and cookie periods to optimize your conversion rate if you want to become an affiliate. You can earn a steady income from pet-related content if you partner with Chewy.

To comply with FTC guidelines, informing your audience about your partnership with Chewy is essential. A clear statement about your sponsorship in your promotional content can help you establish trust with your readers. A 15-day cookie period and a tiered commission structure ensure success for Chewy affiliates. You can earn a steady income from Chewy through pet-related content by optimizing your conversion rate.

For more resources on how to grow your content platform and scale your SEO campaigns, visit Automatic Growth. If your content is related to the fitness niche, check out our blog post on what to know about fitness affiliate programs.

Daniel is our SEO strategist extraordinaire. With over a decade of experience in the digital marketing field, he has an uncanny ability to decipher search engine algorithms and develop winning SEO strategies.

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