One common issue brands face when guest posting is deciding how much to pay for a post. Famous, high-traffic sites like CNBC and Forbes have high fees, along with a challenging and pricey application process, if you want to publish a post on their site. But what about the smaller brands?
The value of a website spot heavily depends on the value it can give you, the customer. When deciding how much to pay for guest posting, some factors to consider include domain authority, domain rating, and trust flow. Do not pay solely based on a site’s branding or reputation. Consider the metrics.
A great way to boost brand awareness without guest blogging is through editorial placements. Automatic Growth has multiple resources on how you can have your brand mentioned on globally renowned media platforms. Check out our quick guide to editorial placements.
What is Guest Posting?
Guest posting is where you have an article about your brand posted on a third-party blog or website. The goal is to introduce your brand to a new market positively and boost brand awareness. By increasing brand awareness, your site visitors should increase, giving you the chance to connect with more prospective clients.
Factors To Consider When Picking Sites to Guest Post on
1. Domain Rating (DR)
DR scores come from Ahrefs. These metrics were created to help SEO specialists gauge the overall backlink strength of a website. Sites with higher DR scores might charge more for guest posts.
2. Domain Authority (DA)
DA comes from Moz. It gauges the likelihood of a website ranking on Google’s search results pages. Guest posts on high-ranking sites may cost more.
3. Trust Flow (TF)
Majestic developed TF to gauge the trustworthiness of a site. A “trustworthy” site has multiple other “trustworthy” sites linking back to it.
Overall, the main takeaway here is to consider the site metrics. To humans, site quality is subjective. On the other hand, Google follows a systematic formula in deciding whether to push links up or down their search results pages. Study these metrics.
Also, don’t publish guest posts on low-quality sites. Remember: having a poor-performing website with poor DR, DA, and TF scores will considerably hurt your ranking as well.
Don’t want to do a guest post? Automatic Growth explains that guest posting isn’t the only way to boost brand awareness and draw traffic to your blog. Check out our traffic-generating tips and techniques!
