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What Are Wikipedia Backlinks?

Aside from producing high-quality content, one of the most important ranking factors you have to consider for your website is getting backlinks from high authority websites. If you’re looking for sites to apply this strategy, Wikipedia backlinks are deemed one of the most powerful links on the planet.

Wikipedia is one of the largest, oldest, and most authoritative websites on the internet. That won’t change soon, so it’s essential to take advantage by working on getting as many Wikipedia backlinks as you can.

Do you want to learn more about Wikipedia backlinks? Keep on reading to understand how Wikipedia can help increase your backlinking reputation.

Why Do Wikipedia Backlinks Matter? 

Wikipedia has about 1.4 billion visitors every month, and the site has a Domain Authority score of 100. Indeed, it’s considered by Google as an authoritative and trustworthy source, which is why Wikipedia pages rank highly on Google.

Try searching any term on Google, and there are high chances the Wikipedia page will show up. So, if you land a link on this solid site, you get the opportunity to boost your rankings effectively. With one of your links on a relevant Wikipedia page, you’ll be able to reap organic traffic for your webpage.

Building Authority Through Wikipedia

Building links in Wikipedia can help your website gain authority, but the process is not as simple as you think. There are three ways you can add Wikipedia backlinks:

Dead Link Opportunities

A dead link refers to a link that is no longer active. When a visitor clicks on these links, one will not see what was on the other side of it before. When these things happen, Wikipedia moderators have to fix or update the link. You should take this opportunity because your content might just be the one the moderators are looking for.

Broken Link Opportunities

Another link-building strategy you can utilize is looking for broken links. There are bound to be a good number of broken links related to your niche, but running through them can just be super time-consuming. However, if you focus your eyes on looking for broken links on Wikipedia, you may get better results.

It’s worth considering that a broken link on Wikipedia is likely to be broken somewhere else across the web. You can use this to your advantage and hunt for more building opportunities, which can be five to five thousand depending on your niche.

Unique Link Opportunities

Finally, you should also look at unique link opportunities. Here, you can make the most of the fact that any person can create an account on Wikipedia. You can open backlink opportunities on specific web pages by adding new content or improving current information available on the site.

How Do You Build Wikipedia Backlinks? 

Now that you know that getting a backlink from Wikipedia works well for your website, you should look at the following tips to do it right.

Find Appropriate Topic Pages

First, make sure you find the right pages to link to. On your end, have a shortlist of pages from your website that shine in terms of quality and value. The page must be well-researched, relevant, informative, and rich in value.

On the other hand, use keywords to see heavily trafficked pages where Wikipedia ranks as well. Try going through those topics and finding which ones would match well with what you can offer.

Competitive Analysis

Another thing that you must do is study your competitor’s backlinks and use that information to gather new ideas for your backlinking activity. Some things you can do are identify your backlink competitors, find out their strengths, and see how your backlink profile would stack up.

Audit Existing Backlinks

You should also link into a backlink audit. It is a process of reviewing all of the links that direct to your website. It will help you identify those with good quality and those that will only bring harm.

Automate Outreach

Finally, if you want to get into a larger scope and increase link-building activities, you should consider getting automated outreach campaigns. You can look into working with companies that offer outreach and link-building services to have experts who work with you toward reaching your goals.

Frequently Asked Questions

Are Wikipedia backlinks worth it? 

Wikipedia backlinks are a great way to establish your authority. The possibility of generating relevant traffic to your site makes this backlinking tactic worth it despite the amount of work it entails. 

Is Wikipedia good for SEO? 

Wikipedia links can enhance your position on SERPs. Furthermore, anecdotal evidence does show that this tactic does work. That said, it’s important to remember that this backlinking tactic has to be part of a wider strategy to truly be SEO-effective. 

Are backlinks important? 

Backlinks are a sign that another website finds your content valuable enough to reference on their page. This then signals to Google that your website possesses valuable content, which in turn, improves your SERP ranking. 

What are the best types of backlinks? 

There are lots of backlinking strategies out there, but editorial backlinks and guest blogging backlinks are two of the most effective. 

Why does Google rank Wikipedia highly? 

Wikipedia ranks highly on SERPs primarily because of the number of websites that refer to it. As such, Google’s algorithm senses that Wikipedia is an authoritative resource and thus places it higher on SERPs. 

Getting Wikipedia backlinks may be hard work, but they are worth the effort if you consider how much they can benefit your website.

If you are unsure how to start, you can work with us at Automatic Growth. As backlink and SEO experts, we can create a customized package for your site’s link-building needs. Contact us today, and let’s discuss.

Testimonials

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    Chris Castillo
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